Photography Badges Change over Time

Girl Scout badge designs offer snapshots of the lives of the girls who earn them.

This is especially true with Girl Scout photography badges. Their designs have changed many times to keep up with new technology.

Girl Scout photography badges since the 1930s.

This Brownie appears confused by all of the Girl Scout photography badges since the 1930s. Maybe she just wants her own badge.

This photo includes (l-r) Photography (Intermediate, 1938-1963); My Camera (Junior, 1963-1980); Photography (Cadette, 1963-1980); Communication Arts (Junior, 1980-2001); Camera Shots (Junior, 1980-2001); Photography (Cadette/Senior, 1980-1996 with purple border, 1997-2011 with blue border); and Digital Photographer (Junior, 2011-).

I wonder how many Juniors earning Digital Photographer today could identify the parts of this wonderful old Girl Scout camera? Do their leaders even remember flash bulbs?

This Girl Scout camera set  debuted in 1955. It originally sold for $3.95.

This Girl Scout camera set debuted in 1955. It originally sold for $3.95.

Here’s an ad for the camera. Note the Girl Scout’s gloved hand!

camera ad

For more Girl Scout camera photos, see the Vintage Girl Scout Online Museum.

RIP Studio 2B

I promised to write about STUDIO 2B, so here goes …

Um, no. Nobody loved Studio 2B.

Um, no. Nobody loved Studio 2B. That’s probably why I got this patch for a quarter.

STUDIO 2B debuted at the 2002 national convention, where the program was hailed as the solution to declining teen membership. The program addressed the problems with teen Girl Scouting that emerged from the landmark research study, “Ten Emerging Truths: New Directions for Girls 11–17.”

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Researchers found that Girl Scouts wasn’t considered cool by girls 11 and older.  Girls didn’t like the terms “Cadette” and “Senior” and they certainly did not want their friends in middle school to know they were Girl Scouts.

STUDIO 2B would change all of this.  It presented a “cool” and “hip” version of Girl Scouts that was to seem sophisticated and slightly mysterious.  Meeting in small groups, online, or even working on their own, members of STUDIO 2B had four (not two, as you’d expect) “B” program goals:

Become: Celebrate yourself today and become your best self in the future.

Belong: Be part of a group where you have fun, relate to others with respect, and develop lasting friendships.

Believe: Develop your ideas and voice what’s important to you.

Build: Take action on what you care about and make a difference.

Instead of leaders, girls had advisors, preferably between the ages of 18 and 29 because these women would be “more relatable” than mom.  Instead of troops, groups could call themselves anything they wanted or chose to meet online, work on their own, or other new “pathways.”

Two Studio 2B Focus Books.

Two Studio 2B Focus Books.

Instead of handbooks, girls could choose from a collection of single-issue booklets, such as self-esteem, writing skills, running, and saving parks. The books all had hip, slangy names like “Makin’ Waves” or “Cashin’ In” and used lots of apostrophes and exclamation points.

Instead of specific requirements, girls would set their own goals and decide when they had completed a focus book.

But by far the biggest flaw was … wait for it … instead of earning badges to go on sashes, girls would earn charms to go on a charm bracelet. No uniforms needed.

Who needs vests and badges when you have charms?

Who needs vests and badges when you have charms?

Girls and their advisors were confused. Did STUDIO 2B replace badges or was it something completely new?  Could you just flip through a focus book and declare yourself finished?

Was it required to earn the Silver and Gold Awards? An article, “Studio 2B Is Off and Running,” in the Summer 2003 Leader magazine was frustratingly vague:

Excerpt from Summer 2003 Leader magazine.

Excerpt from Summer 2003 Leader magazine.

Many volunteers assumed STUDIO 2B would be optional; one year later the Gold and Silver Award requirements were revised to make STUDIO 2B mandatory. Many leaders/advisors/hip-people-other-than-mom were not happy with the change.

Girls did not rush to sign up for STUDIO 2B. GSUSA responded with multi-page advertising spreads in Leader magazine and supplemental books, sold in the catalog, instructing councils how to implement the program. The Winter 2004 issue of Leader, for example, had 32 pages including a two-page advertising spread and an eight-page pull out guide, “Studio 2B: It’s Easy. Here’s How.” That’s over 1/4 of the issue devoted to the program. Ten of the 2004 catalog’s 48 pages were devoted to S2B.

A major complaint was cost.  Each focus booklet was initially $5.95, each charm $4.95, compared with $1.05 badges. The 2003 Leader article acknowledged the cost, suggesting girls “can request them as holiday or birthday gifts.” GSUSA took note, creating a “charm holder” in 2005 that could be pinned to a sash, slashing prices in 2006, and in 2007 creating “focus awards” — Interest Project-shaped patches with designs that resembled the charms and could be sewn onto a vest instead.

However, some charms, notably the ones required for the Silver and Gold Awards, were never offered in the cheaper patch format. One charm, On the Road, only appeared in the catalog for two years before it drove off into the sunset.

By 2009, only five charms and 12 focus patches were advertised in the catalog. None appeared in the 2010 catalog.

These charms, required for the Silver and Gold Awards, never came in more affordable patch versions.

These charms, required for the Silver and Gold Awards, never came in more affordable patch versions.

How did we get such a misguided program? I think the answer lies in research design.  Of the 3,000 girls surveyed for “Ten Emerging Truths,” only 25 percent were actual Girl Scouts. The other 75 percent weren’t going to join just to get jewelry. And if the 25 percent who were already Girl Scouts wanted jewelry, they could make their own with the Jeweler Interest Project.

After years of neglect and decline, STUDIO 2B quietly passed away on April 13, 2012, when Girl Scouts of the USA cancelled the STUDIO_2B Trademark.

There is a famous quote that when Juliette Gordon Low was once asked what should the girls do, she responded, “What do the girls want to do?” Apparently, the girls didn’t want to do STUDIO 2B.

©2015 Ann Robertson. All opinions expressed are personal and do not necessarily reflect those of GSCNC.

Badges, and Try-Its, and IPs, Oh My

When is a badge not a badge? When it’s a Try-It, an IP, IPA, or IPP.

Just_BadgesFor decades, a Girl Scout badge was just a badge, but starting in 1980, GSUSA got creative…and confusing.

While Girl Scouts have always earned badges, from 1980 to 2011 the term “badge” was reserved for just the Junior program.

With the roll-out of the Worlds to Explore program in 1980, Cadettes and Seniors now earned rectangular Interest Project Patches (IPPs). The 1979 Let’s Make It Happen handbook had already given a preview of the IP program with 22 available. The 1983 Supplement to Let’s Make it Happen added 10 more IPs, followed by another 29 in the 1987 book, Cadette and Senior Interest Projects.

Worlds to Explore divided activities into five “worlds.” Badges and Interest Projects had colored borders indicating to which world they belonged: Purple: Arts, Yellow: Out of Doors, Blue: People, Orange: Today and Tomorrow; Red: Well-Being

Dabbler Interest Projects: (l-r) Arts, Out-of-Doors, People, Today and Tomorrow, Well-Being

Dabbler Interest Projects: (l-r) Arts, Out-of-Doors, People, Today and Tomorrow, Well-Being

Food Raiser (1980-1991), Communication Arts (1980-1991), Photography (1990-2001), and Food, Fibers, and Farming (1990-2001).

Food Raiser (1980-1991), Communication Arts (1980-1991), Photography (1990-2001), and Food, Fibers, and Farming (1990-2001).

Seventy-six Junior badges in the Worlds format were introduced in the 1980 book, Girl Scout Badges and Signs. Aside from the much more colorful images and edges, many of the designs were familiar, little changed from the Junior badges introduced in 1963.  Some Junior badges had tan backgrounds; these were more “advanced” and could be earned by younger Cadettes. Nine group-oriented badges were included in the 1986 Junior Girl Scout Handbook; known as “handbook badges,” these had dark blue borders and white backgrounds.

Nine "handbook badges" introduced in 1986.

Nine “handbook badges” introduced in 1986.

Juniors, Cadettes, and Seniors had the option to earn a “Dabbler” badge in each world that sampled activities from several awards in that category. These Dabbler badges/IPs featured the logo of each world. A Brownie preparing to bridge to Juniors could also work toward a Dabbler badge.

Try-Its, the first national program for Brownies, were introduced in 1986. Each Try-It had six activities; girls had to “try” at least four of them to earn the recognition. The program was an immediate hit and quickly grew beyond the original 15. The first Try-Its were part of the Worlds to Explore era and had colored borders, but they did not have Dabblers.

Space Explorer (1989-1999 orange; 1999-2011 brown) and Girl Scout Ways (1986-1998 blue; 1999-2011 brown).

Space Explorer (1989-1999 orange; 1999-2011 brown) and Girl Scout Ways (1986-1998 blue; 1999-2011 brown).

As the Worlds to Explore program phased out in the late 1990s, IPs became formally Interest Project Awards (IPAs) but the old abbreviation stuck. IPs switched to royal blue borders in the 1997 Interest Projects for Girls 11-17. Some old IPs were given new names or revised designs at the time, while 38 new IPs were added and the Dabblers dropped.

Juniors badges were also updated as the Worlds came to an end (that sounds rather dire, doesn’t it?). As inventory dwindled, badges were produced with dark green borders. Sometimes you can find Junior Dabbler badges with green borders:

"Transition" Junior Dabbler badges.

“Transition” Junior Dabbler badges.

Try-Its switched to brown borders in 1999.

In a moment of apparent insanity, GSUSA introduced a whole new program for Cadettes and Seniors in 2002. With Studio 2B, badges were out and girls earned charms for bracelets. That whole story will have to wait for another post.

Gold 4Bs Charm

Gold 4Bs Charm

With the new Girl Scout Leadership Experience (GSLE) format introduced in 2011, the “Interest Project” name was retired in favor of “badges.” New badge shapes were introduced for Cadettes (diamonds), Seniors (rectangles), and Ambassadors (clipped squares.) The “Try-It” name was also retired. Brownies still earned triangle-shaped recognitions, but now they are known as “badges.”

Badge_Shapes

The more things change, the more they stay the same.

A Visit to the National Girl Scout Museum

Last Friday my Girl Scout troop took a day trip to New York City. One stop was GSUSA and the National Historic Preservation Center. None of the nine girls and two co-advisors had ever been to headquarters, so I was looking forward to showing them around.  I’m also very happy that co-advisor Sylvie Warren brought her camera and took these wonderful photos!

After a very early morning bus ride from Bethesda, Maryland, we explored Times Square and Rockefeller Plaza, then headed south on Fifth Avenue to 37th Street, the main entrance to GSUSA at 420 Fifth Avenue.

Entrance to 420 Fifth Avenue

Entrance to 420 Fifth Avenue

I had reservations for a 2 pm tour, and lunch at 1 pm in the GSUSA cafeteria on the 11th floor. There I ran into two NHPC staff members, consultant Martha Foley and Senior Archivist Yevgeniya Gribov, who would be giving our tour.

Yevgeniya Gribov and I.

Yevgeniya Gribov and I.

After lunch, we headed up to the 17th floor for the National Historic Preservation Center. Yevgeniya greeted us in the lobby (where the girls quickly spotted the large jars of GS cookies). She told us the history of NHPC and led us into the document storage room. Although we could only look, not rummage through the boxes at will, it was still a treat. I made sure the girls realized that as many times as I’d done research at NHPC, I’d never been into the secure room before!

Next, we went into the museum portion of NHPC, where I introduced the girls to Chief Strategist Pamela Cruz and Archivist Diane Russo.

Then we had time to explore the historical displays. My troop has been to the Nation’s Capital archives on several occasions, but there were plenty of items they had never seen before.

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But their favorite part was watching The Golden Eaglet, a silent promotional film made in 1918. The girls decided they should start saluting their leader, like the girls in the film.  I have no problem with that.

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Troop 2890 was here!

Troop 2890 was here!

Most of my troop is in the 11th or 12th grade and will be heading off to college soon. If nothing else, I know they understand that there is far more to Girl Scouting than just our troop. They’ve worked with other troops, been to day and resident camp, Rocked the Mall, visited Rockwood, and one even worked with pandas in China on a Destination trip. They also know about the women and girls who came before them, and how the Girl Scouting has responded to social change.

They are the newest generation in a long line of courageous, strong women, and our movement is lucky to have them.

What Were the Most Popular Girl Scout Badges?

GSUSA recently announced the new Girls’ Choice outdoor-themed badges that will be available this fall. They are: Outdoor Adventure (Brownie), Horseback Riding (Junior), Archery (Cadette), Paddling (Senior), and Ultimate Recreation Challenge (Ambassador).

The results made me wonder what were the most popular badges of the past?

I used the sales figures reported in the 2005 edition of the Girl Scout Collector’s Guide by Mary Degenhardt and Judith Kirsch to find out. (I assume those numbers only go to 2004, and the book has not been updated.)  The results are grouped into the Worlds to Explore Era (1980-1999) and post-Worlds to Explore, when the border colors changed but most of the designs did not.

As I’ve previously written, for Cadettes between 1963 and 1980, the clear winner was Social Dancer.  Juniors in the same period, went for Troop Camper followed closely by Cook.

Brownies: 1986-1998

Brownie Try-Its were introduced in 1986 with 15 awards. They program was a huge hit, so additional Try-Its were added in 1989, 1993, and 1997. That makes it hard to compare overall totals, since some were available for more years than others. (Some names changed along the way, too.)

The top five Try-Its of the Worlds to Explore era.

The top five Try-Its of the Worlds to Explore era.

The top five were Girl Scout Ways (5.8 million), Playing Around the World (4.2 million), Food Fun/Make It, Eat It (3.8 million), Making Music (3.6 million), and Dance/Dancercize (3.6 million).  The top outdoor-themed Try-It ranked seventh: Outdoor Fun/Eco-Explorer, with 3.2 million.

Juniors: 1980-2001

The Worlds to Explore program, introduced in 1980, divided badges into five categories. Badges for each category had a specific border color: Arts (purple), Out-of-Doors (yellow), People (blue), Today and Tomorrow (orange), and Well-Being (red). Four of the top five Junior badges were from the World of the Out-of-Doors:

The all-time favorite of Juniors in the 1980s and 1990s was First Aid, with nearly 3 million sold. Followed close behind were Troop Camper (2.9 million; the design changed in 1990); Horse Lover (1.8 million), Swimming (1.4 million), and Wildlife (1.4 million).

The top five Junior badges from the Worlds to Explore era.

The top five Junior badges from the Worlds to Explore era.

Cadettes & Seniors: 1980-2004

Cadettes and Seniors were a remarkably consistent group, with nearly identical results in both time periods.

The most popular Interest Projects from 1980-1996 (top) and 1997-2005 (bottom).

The most popular Interest Projects from 1980-1996 (top) and 1997-2005 (bottom).

Under Worlds to Explore (1980-1996), teens chose Fashion, Fitness, and Makeup (301,391; it had a purple border its first year), Creative Cooking (262,163), Camping (204,851), Games (167,056), and Child Care (160,052).

In the late 1990s and early 2000s, the favorites were Cookies and Dough (153,989), Creative Cooking (111,638), From Fitness to Fashion (97,469), Camping (93,923), and Child Care (86,509).

Juniors: 2001-2004

Juniors of the early twenty-first century were evidently a patriotic group, interested in good grooming, and still happy to go camping.

Popular Junior badges, 2001-2004.

Popular Junior badges, 2001-2004.

Top selling Junior badges were Cookie Connection (290,165), Looking Your Best (198,647), Girl Scouting in the USA (197,634), United We Stand (186,761), and Camp Together (171,069). Past favorites remained popular, including First Aid (6th), Horse Fan (11th), Outdoor Fun (12th), and Outdoor Cook (13th).

I was surprised at how popular United We Stand was. It was part of the trio of badges, including Wave the Flag for Brownies and American Patriotism for Cadettes and Seniors, issued following the 9/11 terrorist attacks. These three were not included in the handbooks; leaders had to download the requirements themselves.

Brownies: 1999-2004

Brownies at the turn of the century also stuck with some favorite topics, including Cookies Count (1.6 million), Girl Scout Ways (1.55 million), Manners (1.2 million), Art to Wear (1.17 million), and Caring and Sharing (1.08 million)..

Top Brownie Try-Its, 1999-2004.

Top Brownie Try-Its, 1999-2004.

Cookie-themed awarded topped all three post-Worlds to Explore badge categories.

Top of the Charts

Drumroll, please, the most popular Girl Scout badges between 1963 and 2004 were:

The most popular badges between 1963 and 2004.

The most popular badges between 1963 and 2004.

 

Empty Mansions and Camp Connections

I just finished reading a delightful book, Empty Mansions by Bill Dedman and Paul Clark Newell, Jr., and was surprised to find it had a Girl Scout connection.

Empty_Mansions

 

The enigmatic Huguette Clark in 1943.

The enigmatic Huguette Clark.

 

The book tells the life story of Huguette Clark, one of America’s wealthiest women, who died in 2011 at age 104.  Huguette was decidedly eccentric. She was rarely seen in public, never met face-to-face with the lawyers, accountants, and household staff that she employed for decades, and spent the last 20 years of her life living in a hospital room, despite being quite healthy. She married briefly — it lasted barely a year — and never had children of her own. Her father, copper and railroad baron W.A. Clark, was nearly 70 years old when she was born and had five children from his first marriage. However, she insisted she had a contented life, filled with painting, music, developing exquisite dollhouses for her huge antique doll collection, and sharing her wealth with a variety of charities and friends.

Huguette's childhood home had art galleries, a pipe organ, and an infirmary.

Huguette’s childhood home had art galleries, a pipe organ, and an infirmary.

She left an estate of $300 million that triggered a huge rush for treasure among her far-flung relatives, lawyers, accountants, and private nurses. Clark also left three luxury apartments (42 rooms) on Fifth Avenue in Manhattan; Bellosguardo, a 22,000 square foot estate in Santa Barbara that was kept staffed and ready for a visit at 48 hours’ notice, although she hadn’t been there since the 1950s; and Le Beau Chateau, a 42-room mansion in New Canaan, CT, that she never bothered to furnish, much less visit.

Bellosguardo, the Clark summer home in California.

Bellosguardo, the Clark summer home in California.

The Corcoran Gallery of Art in Washington also became ensnared in the complicated estate. Huguette and her father both were patrons of the gallery and serious art collectors. Clark left his enormous collection to the Corcoran upon his death.  She left a portion of her estate to the Corcoran as well as the proceeds ($24 million) of the auction of Claude Monet’s Nympheas water lilies painting, which had hung in her home since 1926.

Claude Monet's Nympheas hung in Huguette's living room for decades.

Claude Monet’s Nympheas hung in Huguette’s living room for decades.

What is the Girl Scout connection?

I bought the book while I was in New York doing research at GSUSA. This was during the great blizzard of January 2015 and with all the dire warnings of lost power, I realized I had no actual book with me. If my computer lost power, I would be bored silly in my hotel room.  I left GSUSA and walked up Fifth Avenue to a Barnes and Noble, where I purchased Empty Mansions.  Little did I know that I had passed Huguette’s apartment building at 907 Fifth Avenue and came near the site of her childhood home at 77th Street and Fifth Avenue.

Pretty weak Girl Scout ties so far, right?

Agreed.

But perhaps you are familiar with Huguette’s older sister, Andrée Clark? As in Camp Andrée Clark, the first national Girl Scout camp?

Andree Clark, Huguette's older sister.

Andree Clark, Huguette’s older sister, died of meningitis in 1919.

It is the very same girl. As the story goes, Andrée was a quiet and withdrawn girl who joined the Girl Scouts. She’d had a hard time adapting to New York after living in Paris for many years. When she died a tragic death just shy of age 17, her parents read her diary and discovered how much Andrée loved her troop and the friends and activities it offered. In her memory, Mr. and Mrs. Clark and Huguette donated 135 acres of land in Briarcliff Manor, NY, for a camp.

Huguette, left, watches her father, W.A. Clark present the deed for Camp Andree Clark to Jane Deeter Rippin, National Director.

Huguette, left, watches her father, W.A. Clark present the deed for Camp Andree Clark to Jane Deeter Rippin, National Director.

As for Huguette, she never joined the Girl Scouts, and the biography does not explain why. Perhaps her life would have taken a different turn had she been a Girl Scout.

For more about Huguette and photos of her homes and artwork, see the ongoing series of articles by NBC or the book’s website.

Lady Baden Powell Find

Phyllis Gay of Arizona Cactus Pine recently offered me a box of color slides of Lady Baden Powell. She said the World Chief Guide appeared to be having tea in Washington, DC.

Of course, I said yes! When the package arrived, I pulled out my slide scanner and found a delightful moment in time.

The slide frames are dated March 1962, so I assume they are from the Girl Scout 50th Birthday Celebration.  That was an enormous event, held at the US Government Departmental  Auditorium on March 11, 1962. Ambassadors from 51 countries attended, with Lady BP as the keynote speaker. The coveted event tickets for “A Salute to Youth” were carefully rationed among the five councils in the Washington area: National Capital; Arlington County, VA;  Alexandria, VA; Southern Maryland; and Northern Virginia. The five combined forces into Nation’s Capital in 1963.

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The photos show a very animated Lady BP at a tea for leaders, possibly held at the Rockwood National Camp just outside Washington.  The reception might also have been at the home of Gertrude “Bobby” Lerch, who was president of the National Capital Council at the time.

LadyBP&BL

Lady Baden Powell and Gertrude “Bobby” Lerch

Lady BP stayed with the Lerch family during her visit. Bobby passed away in 2014 (age 104), but she often recalled that visit; Lady BP apparently could be a somewhat high-maintenance house guest!

Does anyone recognize the other guests?