Put the Boy Back in Scouting

This week Girl Scouts of the USA filed a trademark lawsuit against the Boy Scouts.

Specifically, GSUSA objects to the other organization’s new name, Scouts BSA. Members would be known as “Scouts.” The Boy Scouts embraced this new name following its 2017 decision to admit girls to its ranks.

GSUSA argues that the gender-neutral “Scouts BSA” is confusing. The public might mistakenly believe that the Boy Scouts and Girl Scouts have merged into a new organization or that the Girl Scouts no longer exist.

According to the complaint (Case 1:18-cv-10287):

BSA does not have the right under either federal or New York law to use terms like SCOUTS or SCOUTING by themselves in connection with services offered to girls, or to rebrand itself as “the Scouts” and thereby falsely communicate to the American public that it is now the organization exclusively associated with leadership development services offered under that mark to girls.  Such misconduct will not only cause confusion among the public, damage the goodwill of GSUSA’s GIRL SCOUTS trademarks, and erode its core brand identity, but it will also marginalize the GIRL SCOUTS Movement by causing the public to believe that GSUSA’s extraordinarily successful services are not true or official “Scouting” programs, but niche services with limited utility and appeal.

The Boy Scouts have long clouded the waters by appropriating “scouting” for its online identity. The organization’s URL is http://www.scouting.org, not http://www.boyscouts.org. (Girl Scouts use http://www.girlscouts.org.)

What is a Trademark?

Trademarks are names. Trademark infringement is a form of identity theft. If you discovered someone using your name, you’d tell them to knock it off too.

According to the website Market Business News:
Trademark

A trademark is a sign or symbol we can use to distinguish our business’ goods or services from those of other enterprises. It is a symbol, word or words legally registered or established by long-term use as representing a company or its product.
Market Business News

Here We Go Again

Girl Scouts of the USA is 106 years old. It has had name disputes with the Boy Scouts for at least 105 years.

For years, BSA Chief James E. West repeatedly threatened to sue the Girl Scouts because our use of the term “sissified” and “trivialized” the word “scout.”  In 1924 he even had a lawsuit drawn up, but never filed it.

I recently discovered another identity crisis in the minutes of the January 1978 GSUSA Board of Directors meeting:

“Reports have been received from councils about the use of this term which is confusing to local committees. No meeting has been arranged as yet with the Boy Scout President. The United Way has been inadvertently promoting Scouting/USA and has been made aware of the problem and our position. The Board will be kept informed of any further developments.”

GSUSA Board of Directors meeting minutes, January 1978

Boy_Scouts_of_America_Scouting_USA_1972-1987In 1977, the Boy Scouts rebranded themselves as “Scouting/USA.” Officials explained that the word “boy” offended minority troops and girls in Explorer posts. They also regarded Scouting/USA as an umbrella term that would encompass Cub Scouts, Boy Scouts, and Explorers. That very same argument has been offered to justify the current Scouts BSA label.

The result was confusion, as indicated by the Board Minutes. The Girl Scouts objected, and the new name faded into obscurity.

Hopefully, this latest round will be settled quickly and amicably as well.

More on Intellectual Property

Trademarks, like copyright and patent, are all forms of intellectual property. Juliette Gordon Low was awarded two patents herself, one for the membership pin and one for a freestanding trash can.

JGL_Patents

To help teach girls about these concepts, the Girl Scout Council of the Nation’s Capital and the US Patent and Trademark Office teamed up in 2012 to create a patch program.

Troops in Nation’s Capital can borrow a program kit to earn the patch. The USPTO
also has information about the program available online.

 

©2018 Ann Robertson

Driving Miss Daisy

One of the joys of a high-school level Girl Scout troop is watching the girls pass a major milestone: earning their drivers’ licenses.  You see it at the end of troop meetings. The same parents arrive, but scoot to the passenger seat so their daughter drives them home. Next, the girls drive themselves, and, finally, girls take on carpool duties themselves.

The Girl Scout program has always encouraged girls to master this important life skill, even when motoring was not considered a suitable endeavor for young women.

That might be because founder Juliette Gordon Low was not the most accomplished driver herself. Perhaps it was because she divided her time between two countries and two sets of road rules. According to Daisy’s niece:

She’d drive on the left-hand side of the road in Savannah “because I am English” and the right-hand, side in England “because I am an American.”
–Peggy Gordon Seiler, niece of Juliette Gordon Low
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Automobiling, 1916-1919

The Automobiling badge was introduced in 1916, a time when only one out of every five US households owned a car.

In 1920, the badge was renamed Motorist and manufactured in the new khaki fabric used for uniforms.

GSUSA highlighted the Motorist requirements in a short video from 2015.

 

I’ve heard many times that earning a driver’s license was a requirement for the prestigious Golden Eaglet award, but Motorist does not appear on any list of required badges that I’ve seen.  (If you have, please let me know!)

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Transportation, 1938-1947

From 1938 to 1947, Intermediate-age Girl Scouts could earn the Transportation badge. It took a broader look at the many forms of transportation, and girls were encouraged to take rides on trains, trolleys, buses, and whatever else their communities had to offer.

In the 1950s, when the auto industry responded to the rising number of female drivers by introducing pink vehicles such as the Dodge “La Femme,” the Girl Scouts had been teaching young women to get behind the wheel and under the hood for decades.

Apparently, troops missed having driving instruction in their handbooks, so the national headquarters issued a separate booklet geared to driver education.

 

 

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Auto Maintenance, 1980-1996

The Worlds to Explore program introduced in 1980 featured badges that both Cadettes and Seniors could earn. (Seniors had not had their own badges for years.) Many of these badges broke gender stereotypes by encouraging girls to explore technology and science.  One of the most popular was Auto Maintenance.

I remember my Senior troop decided to earn the new Auto Maintenance interest project award. Kim, a girl in our troop, was taking auto shop, so she led us as we tinkered with our leaders’ cars during meetings.

(I also remember having to push start our leader’s pickup truck around that time. Presumably those two facts are unrelated.)

The new program wasn’t just Girl Scouts of driving age, either. Junior Girl Scouts (grades 4-6) got their own Car Care badge in 1990. (It changed to a green border in 2000).

 

 

The focus stayed on maintenance instead of actual driving when Cadette and Senior badges were updated in the mid-1990s (Car Sense, blue border).  The ill-fated Studio 2B program briefly had a car care On the Road Focus Award (a charm), which was available for barely two years and was never produced in badge form. A Car Care badge for Seniors was introduced in 2011.

 

Girl Scouts may also participate in workshops offered by local car dealerships and insurance companies. These programs are organized by individual councils and vary from year to year.

 

 

 

Women in Trucking
Women in Trucking patch

Two years ago, the Girl Scouts partnered with the Women in Trucking association to expose girls to career opportunities in the transportation industry.

Thus, for 102 years, Girl Scouts have encouraged young women to embrace technology, cultivate personal independence, and challenge social norms.

©2018 Ann Robertson

Daisy and Her Travel Documents

My daughter recently mentioned that visitors on her tours at the Juliette Gordon Low Birthplace are often surprised when Erin says, “She was about my size.”

That comparison surprised me, too.  Erin and I are only 5 feet tall, and even then we really have to stretch on our tippy toes. “Hold on,” I replied. “I think I’ve seen her height.”

Less than a minute later,  I texted her a copy of  Low’s 1919 passport application, which states her height at 5 feet, 4.5 inches.

“OK,” Erin conceded. “But that’s still pretty small.”

“You’re not going to comment on my just happening to have JGL’s passport application sitting around?”

“No, mom.” She replied. “I’ve learned to expect that.”

I had found the passport records earlier on Ancestry.com.  It is fun to see Daisy’s handwritten comments, description of her own appearance, and to read the reasons given for her travel abroad.  The passport photos are great, as well.

The documents have been bound into hardback volumes, and some text is not fully visible.

Her 1915 application gave her destinations as England, Italy, and Egypt, and she requested that the document be delivered to her parents’ home on Oglethorpe Street.

1915-Description
Daisy describes herself as 5 ft, 4.5 inches tall.
1916 Photo
Passport Photo, 1915, 1916

She renewed her passport in 1916, and her brother’s statement served in place of a birth certificate.  The file also includes a letter noting that her landlord in London, Lady Coghlan, was upset to discover that Daisy had used parafin oil lamps and left at least one sink stopped up.

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By 1918 Daisy had misplaced her passport and urgently needed a new one. She included a letter from Boy Scout founder Lord Baden-Powell explaining the reason for her travel.

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In 1919 she explained that she needed to renew her passport for six months to attend an international scouting conference. She handwrote that her travels would include Switzerland, and another letter from Lord Baden-Powell confirmed the international meeting.

 

The last passport on file was for 1923. This trip included Egypt. She also indicates that her previous passport had been canceled.

 

Unfortunately, the photo for the 1923 document is almost illegible. Likely the product of poor quality microfiche.

I always enjoy looking at original documents, especially ones with personal details such as eye color, face shape, and height.

Now I have yet another reason to look up to Daisy Low.

©2018 Ann Robertson

 

A Practical Approach to Girl Scout Archives

I have a busy week coming up, first going to the North Carolina Girl Scout Collectors’ Show, then on to Savannah, Georgia, to see my daughter, who is a junior at the Savannah College of Art and Design (SCAD).

She is busy studying schedules and determining what classes to take this fall and the rest of her senior year. I continue to be amazed at the variety of courses and career paths offered at SCAD. They have areas of study that I never knew existed, like yacht design, sequential art, and luxury and fashion management. SCAD takes a very hands-on, applied approach to learning that equips students for creative careers.

I already have another trip to Savannah penciled in for October, this time for a Girl Scout history conference. The last such conference I attended was very conceptual–discussions and presentations on the changing role of museums in the 21st century.

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GS Historic Georgia partnered with SCAD to create a Preservation Patch

I have no idea what is being planned officially, but if it were me, I know what Savannah resource I would want to use wisely–SCAD. A conference planned in coordination with the school could provide tremendous hands-on learning opportunities. There are many potentially relevant programs, for example:

Accessory and Jewelry Design: Techniques for cleaning pins and metal camping equipment;  novel ideas for displays of lots of tiny objects.

CharacterDesignWrkshpAdActing and Character Development: For our living Juliette Gordon Lows.

Branded Entertainment: I don’t have any idea what this is, but how often do we hear about communicating and protecting the Girl Scout brand? Maybe we would learn!

Fashion/Fibers/Costume Design: Best techniques for preserving old fabric; how do you clean 100-year old sweat stains and rust stains?

 

SCAD-Museum_School-Visit_07_FS
Museum Studies students craft narratives about their artifacts (SCAD).

Museum Studies: Duh.

 

Photography/Film/Sound: How to archive photos, film etc. (and could someone please convert some Beta tapes that we have?)

Preservation Design: This also seems obvious.

 

Production-Design_Student-Candids_Fall-2013_MN_-272
Designing exhibit displays and props (SCAD).

Production Design: Tips on how to construct and configure exhibits and display spaces.

 

Themed Entertainment Design: to create Juliette Gordon Low World (just kidding–mostly)

Conducting a two-hour workshop on these topics would be a great experience for students, as SCAD teaches them to hone their presentation skills whenever possible. I definitely would sign up for as many as possible.

Ultimately, the conference curriculum isn’t up to me.  Maybe I’ll just browse the textbook aisle in the campus bookstore and try to learn some of these skills on my own.

©2018 Ann Robertson

106 Years and Counting

One hundred and six years ago today, a 51-year old widow reinvented herself by inventing the Girl Scouts of the USA.

Juliette Gordon Low invited 18 girls to the first Girl Scout meeting on March 12, 1912, in the carriage house of her home in Savannah, Georgia.

Today that building, known as the First Headquarters, welcomes girls (everyone, actually) from around the world who want to learn more about this woman and her life-changing movement. I look forward to being there next week.

 

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Girl Scout First Headquarters in Savannah, Georgia

 

Here’s to the women willing to break the mold, challenge tradition, and shape the future.  And here’s to life’s second acts!!

Leaders Born Women

Happy Birthday, Girl Scouts!!

©2018 Ann Robertson

 

 

Happy Birthday, Lady Baden-Powell!

Girl Scouts and Girl Guides in 146 countries celebrate February 22 as World Thinking Day. They learn about their counterparts in other countries and study one theme worldwide. For 2018, the theme is “Impact.”

Impact World Thinking Day square 2018Thinking Day was established in 1926 as part of the Fifth World Conference held at Camp Edith Macy in New York state.

 

Macy VIPs
The Baden-Powells and Juliette Low at the Fifth World Conference

 

 

 

The date was chosen because it was the birthday of Robert Baden-Powell, the founder of Boy Scouts, and his wife, Olave Baden-Powell, the world chief guide. (Different years, though; they were born 32 years apart!)

I recently learned that between 1930 and 1970, Lady Baden-Powell flew 487,777 miles across the globe. That’s a pretty impressive feat, and I’d definitely like some of those frequent flyer miles!

These trips included the opening ceremonies for Our Chalet, Our Cabana, and Sangam, as well as to Washington DC for the 50th anniversary of Girl Scouting celebration in 1962.

 

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This Thinking Day greeting card, from 1968, seems particularly appropriate for this enthusiastic ambassador of Girl Guiding and Girl Scouting.

 

1968 WTD Card
Thinking Day card from 1968 (Girl Guide History Tidbits)

 

Happy Birthday to Lady (and Lord) Baden-Powell!

©2018 Ann Robertson

The Girl Scouts of the District of Columbia

You might assume that the Girl Scout Council of Washington, DC, began with a formal meeting of prominent women concerned with youth issues. Perhaps Juliette Gordon Low trotted across Pennsylvania Avenue from her office to meet with the first lady at the White House.

But in reality, the Washington Council was the product of an auto accident, a case of appendicitis, and a brief kidnapping.

The first Washington DC troop formed in December 1913. With the national headquarters located in the Munsey Building, near the White House, national staff initially handled matters related to local troops.

 

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Washington DC Troop 1 with Juliette Gordon Low 

 

But when JGL moved the headquarters to New York City in 1916, Washington Girl Scouts had to take charge of their own affairs. With more than 50 active troops, it was time to get their files in order and apply for a charter.

LHH in Uniform Portrait
Lou Henry Hoover (Herbert Hoover Presidential Library)

The first question was who would be the commissioner (president) of the DC Girl Scouts. The obvious choice was Lou Henry Hoover, an old friend of Daisy’s, but she was too busy for the amount of work necessary to seek a charter. After thinking about civic-minded  women in Washington, she came upon the solution by accident–literally.

In 1916, Mrs. Hoover had been in a fender bender with Henrietta Bates Brooke. Mrs. Brooke was well known in Washington for her various charitable endeavors. She had met JGL years earlier in Savannah and seemed ideal. Mrs. Hoover called on Mrs. Brooke, only to find her confined to her bed with a severe attack of appendicitis.

 

Being in no physical condition to deny any request, [Mrs. Hoover] quickly persuaded me to build a council, so when I got well, I had that to do.

Memoirs of Henrietta Bates Brooke

 

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Portrait of Henrietta Bates Brooke that hung at Rockwood National Center

 

Mrs. Brooke turned to her friend Edith Macy, the head of the New York council, for advice. They decided to invite a group of like-minded women to tea at Mrs. Macy’s apartment in Washington’s Dupont Circle neighborhood. As an added incentive, they promised a viewing of Mrs. Macy’s art collection.

This was a plum invitation. Mrs. Macy lived in the newly built McCormick Apartments at 1785 Massachusetts Avenue NW. The luxury Beaux Arts building had five stories and only six enormous apartments.

McCormick apartments
The McCormick apartments today (http://historicsites.dcpreservation.org/items/show/365)

Edna Coleman, director of Girl Scouts in Washington, invited Mrs. Hoover to attend the tea, but, unfortunately, the future first lady was traveling at the time. That invitation is preserved at the Herbert Hoover Presidential Library.

In any case, there was a huge turnout for the Thursday afternoon tea. About one dozen women admired the paintings, nibbled on cookies, and exchanged pleasantries.

After tea was served, I simply locked the doors. Learning that they would only be permitted to depart after accepting places on the Washington Girl Scout Council, they all accepted and always stayed in scouting.

Memoirs of Henrietta Bates Brooke

On July 17, 1917, the Girl Scout Association of the District of Columbia became the eighth council chartered by the national headquarters.

From these humble and haphazard beginnings, the Girl Scouts of the District of Columbia has grown in include parts of Maryland, Virginia, and West Virginia. One hundred years later, the Girl Scout Council of the Nation’s Capital is the largest council in the United States, with over 87,000 members.

We rarely kidnap volunteers anymore.

©2017 Ann Robertson

A Pledge for Founder’s Day

JGL
Juliette Gordon Low

As any Girl Scout will tell you, October 31 is more than just Halloween. It also is the birthday of our founder. Juliette Gordon Low was born on October 31, 1860, in Savannah, Georgia.

Today the movement she began in 1912 faces a new challenge, with the recent announcement that the Boy Scouts are opening membership to girls

While that news was not entirely a surprise, I have been shocked by much of the media coverage. In newspapers, on television, and across the internet, I’ve seen the same question, “Why would girls want to join the Boy Scouts?” The immediate answer is almost always “so they can earn the Eagle Scout,” followed by a long ode to its amazingness.

Over and over, reporters insist that the Girl Scouts have no equivalent award. I have grown hoarse screaming at the television, GOLD AWARD, GOLD AWARD, GOLD AWARD.

gold patchDespite celebrating the centennial of the highest awards last year, public awareness still is lacking. We know the reasons, such as the penchant for renaming the highest award every 10 years or so.

But inspired by our founder and her playful spirit, I hereby pledge to change how I speak about the Gold Award. For too long, I’ve described it as “Eagle Scout for girls.” No more.

JGL was known for standing on her head, an unexpected move that livened up any dull meeting. So I am going to do a 180-turn in how I approach these prestigious awards. The Gold Award should exist on its own, it should not need to be defined in relation to another award. It is not a feminized version of a male award. It’s not an Eagle in a dress.

Eagle_Scout_medal_(Boy_Scouts_of_America)
The Gold Award for Boys

From now on, I will describe Eagle Scout as the “Gold Award for boys.”

Who’s with me?

©2017 Ann Robertson

New Look for GS History Project

With the 54th Girl Scout National Conference session convening this week in Columbus, OH, I decided to refresh the look and content of the Girl Scout History Project.

I’ve added links to my other website projects, an archive of Council’s Own badges and a new site with Cookie Patches and Prizes from the past.  In early 2018, the site will begin hosting an archive of Leader magazines, the product of a collaborative project among Girl Scout historians. (I’m hosting it temporarily; hopefully, GSUSA will take it over in the future.)

I’m excited to announce a new logo for the website, definitely the most fun part of the transformation:

GS History Project
Meet Digital Daisy!

“Digital Daisy” was designed by an Illustration major from the Savannah College of Art and Design, which gives the image an extra dose of Girl Scout history.

I’d hoped to have patches made to use as SWAPs at the convention, but time ran out. I do have some stickers and business cards.

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Look for the Daisy tote bag!

I’m still not convinced “Digital Daisy” is the best nickname, so suggestions are welcome!

(And yes, I secured permission from GSUSA to use “GS” in the image.)

©2017 Ann Robertson

The Original Girl Scout Ambassadors

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Ambassador Program Patches

Who were the first Girl Scout Ambassadors?  If you said 11th and 12th graders, you’d be wrong.

 

While GSUSA did introduce the Ambassador program level in 2008, the name “Ambassador” was first used in 1975.

GSUSA introduced the first Ambassador program as part of a larger project to improve retention. Estimating that one out of every four families moves each year, this program encouraged girls who moved to a new town to join Girl Scouting in their new neighborhood. Instead of being the “new girl,” the traveling Girl Scout became a more prestigious-sounding “Ambassador for Scouting.”

To be an Ambassador, a girl must be helped to recognize that one of the most important things in the mission of Scouting is to be aware of the different customs and values of different groups in her community. That was one of the ideas Juliette Gordon Low had when she started the Girl Scout movement back in 1912. She hoped then, and we hope now, that Scouting will make girls more sensitive to differences in the way of life in our communities and our nation.

Leader Magazine (October 1975): 18.

The patch requirements had two parts.  First, the arriving girl would share something about her former community, such as a popular tradition or celebration, with her new troop.

Second, the girls welcoming her would then share a similar tradition or event celebrated in her new community. Together, they would prepare a report on these differences and send it to the former troop. Members of the new troop would then be eligible for the Ambassador Aide patch.

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Maybe a Girl Scout moving van would help us track members who move to new towns! (Van from Girl Scouts of River Valleys)

Leaders could request an Ambassador Program application form from their council. Girls entered their current and new address on the form and send it to GSUSA. New York would forward it to the appropriate council, which would invite the Ambassador girl to a new troop.

When introducing the new program, Leader magazine encouraged troop leaders to focus on the many holiday traditions celebrated in December and January.  Sample questions showed a deliberate effort at multiculturalism and inclusion:

  • On what day is Christmas celebrated? On what or days is Chanukah celebrated? Does the celebration begin some time in December, as it might in families with a Dutch or Belgian or Scandinavian background? Does it continue until January 6th, as it does in many families whose ancestors came from Italy or Mexico? And on what day to the children exchange gifts? When is the Chinese New Year?
  • Where do all the different customs connected with the holidays (lighted trees, mistletoe, reindeer, lighted candles, fireworks, dragons, and tribal dance) come from? Do all families everywhere observe the same customs? Why do some of them observe them differently?
  • What about different kinds of special foods prepared during the holidays?

The yellow ribbon patches were intended for the back of the badge sash and cost one dime each.

This first version of the Ambassador program lasted until 1979. A similar program, with a booklet and button pinback, was offered in 1985-1986.

The foundations of these programs are still valid in the second century of Girl Scouting. We need to improve retention, and we need to encourage tolerance and diversity to truly “make the world a better place.”

As Juliette said over 100 years ago, “To put yourselves in another’s place requires real imagination but by doing so, each Girl Scout will be able to live among others happily.”

©2017 Ann Robertson