The 2019 season is nearing its end, with a heated contest for the Narwhals and Clouded Leopards.
Am I talking about NCAA basketball? The Super Bowl, World Series, or some national team mascot showdown?
No, it’s time to wrap up Girl Scout cookie season for 2019.
Each cookie baker has an annual theme with a mascot that shows up in promotional materials, cookie patches, and other incentives that girls earn for selling various amounts of cookies.
This year it was the ABC Narwhals against Little Brownie Bakers’ Clouded Leopard.
Each baker has a motivational theme associated with its yearly sale (Inspire, Imagine, Innovate! and Go for Bold!), but you need a mascot to use for a cute plush incentive. (Although I do wonder about that horn on the narwhal, seems more hazardous than cuddly.)
The mascots even have names!
Tradition of Prizes
Cookie incentives are almost as old as cookie sales themselves, but most councils originally applied cookie profits to summer camp fees. Some councils offered patches or charms to sellers. I still remember the goal I set for my first cookie sale–enough to attend day camp free. The pride of “earning it yourself” is behind all incentive programs.
When Girl Scouts of the USA consolidated the cookie program into a handful of national bakers in the 1970s, the companies introduced annual themes and mascots. Burry-LU’s animal series is perhaps the best known, not just for its bright colors and easily recognizable design, but for a few “what were they thinking?” selections.
The number of patches has grown exponentially since the 1990s, as councils, bakers, and some third-party vendors have jumped on the bandwagon with offerings related to the annual theme.
Visually similar patches with absolutely nothing to do with cookies, such as early registration, have been added to create a yearly set of patches.
Compare, for example, 1972 with 2015-16.
And there are patches for adults, too!
The patches and other prizes are fun and appealing to many Girl Scouts. Many consumers may not realize that the girls have a say in the marketing program as well.
In most councils, older Girl Scouts (middle school and high school age) can opt out of the incentive program in return for a higher profit per box. This is especially appealing for girls and troops saving up over several years for a big trip. After all, a girl can use only so many sparkly pens. (Opt-out girls usually still receive some patches.)
Girls also have a say in selecting the mascot for the next cookie season. Some councils allow all girls to vote, others may use a more limited random sample, but the principle of girl-led carries through.
For more on cookie patches and prizes over the years, see Cookie Crumbs, my web archive.
News this week that Girl Scout cookie supplier Little Brownie Bakers has been sold to an Italian company proved to be no April Fool’s joke.
In a deal valued at $1.3 billion, Ferrero Group purchased select properties from Kellogg, including Little Brownie, Keebler, and Famous Amos.
I found out from a Wall Street Journal reporter who called me for background on the history of Girl Scout cookie sales. Although I was surprised by the news, I’m not alarmed. Flavors, food trends, and bakers have come and gone for years, but Girl Scout cookies aren’t going away.
Despite the Keebler connection, Girl Scout cookies have never been made by elves in hollow trees. Besides, our hollow trees are full of girls.
Girl Scouts in Oklahoma began selling homemade cookies in 1917. Their popularity led other troops to fire up their ovens. As the volume of cookie sales increased, in 1934 Girl Scouts in Philadelphia turned to Keebler-Wyl, a commercial baker, to produce shortbread cookies.
From Many Bakers to Two
Other councils followed the Philly girls’ lead and negotiated contracts with regional companies. Volume and demand increased exponentially, until there were 29 authorized bakers by 1948. Another 14 were added in the 1960s.
All bakers made the signature shortbread cookie, and by the 1960s many had introduced mint and sandwich cookies. Most bakers also offered one or two of their own flavors.
As part of a brand standardization effort, the national Girl Scout organization limited production to four bakers starting in 1978. GSUSA provided graphics and program information, although the individual bakers picked their own annual theme, usually with a cute animal mascot.
(Disclosure: As a born-and-raised Kentucky girl, I’ve always been partial to Little Brownie. When my Cadette troop visited Louisville years ago, we wanted to arrange a tour. I couldn’t find “Little Brownie” in the phone book so I called information. The operator thought it was a prank call and hung up on me.)
While the bakers have changed over the years, the basic recipes have not. Hopefully that will continue to be the case with Ferrero.
Other Foreign Connections
I can’t imagine Ferrero moving production overseas as it would prohibitively drive up shipping costs. But even if they did, it would not be the first time that some Girl Scout cookies were not made in the USA.
In 1984, sharp-eyed consumers noticed “Made in Belgium” written on boxes of Kookaburras. Representatives from the baker, Burry-LU, explained that that they were still testing the flavor. Because US-based factories did not have the proper equipment, this one flavor was temporarily being made in Belgium. It the cookie made the cut, Burry-LU would need to fork over $2 million for new production equipment.
And if anyone wants to get very picky, ABC Bakers is a subsidiary of the Toronto-based Weston Foods.
Change is the Secret Ingredient
What makes Girl Scout cookies so popular? It is a combination of tradition, quality, adorable vendors, and flexibility.
Each baker is required to offer four traditional cookies (Mint, Samoa, Trefoil, Tagalong) plus up to four more flavors. Over the years, these elective varieties have often reflected changing tastes and dietary concerns. Past offerings have been low-fat, crunchy granola, gluten free, 100-calorie packets, and even crackers, such as the Golden Yangles of the 1980s.
Perhaps it is easier to justify scarfing down a box of Thin Mints if you balance them out with such healthier options.
That’s a Lot of Cookies
Simply stated, the Girl Scout cookie jar is too big to loose. With total revenue from both bakers estimated at $800 million annually, including Little Brownie Bakers undoubtedly sweetened the deal for Ferrero.
I don’t see a need to begin hoarding Girl Scout cookies–not that there’s anything wrong with that.
Instead, I see the new owners as offering some tantalizing opportunities.
Two words: Nutella cookies. I’m just saying…
For more cookie history fun, see Cookie Crumbs, my online archive of cookie prizes past and present.
This poster hangs on a wall at our Archives and History Program Center in Frederick, Maryland. Bright yellow and 28×22″, it always attracts comments.
However, we didn’t know the story behind the picture. We found it in the back of a closet, in a ratty old frame held together with Scotch tape.
Based on the uniforms and the fact that it says “70th Anniversary,” the image is obviously from the early 1980s, presumably 1982.
But the mystery was solved thanks to an old Nation’s Capital newsletter. For Girl Scout Week 1982, Delta Airlines replaced their normal peanut snacks with packets of Trefoil shortbread cookies. Delta bought and distributed 800,000 cookies March 7-13, 1982.
This was the second time an airline joined the national cookie sales. In 1981 United made what was then the largest corporate cookie purchase in history. United included a packet of two Trefoils on every meal tray.
The success of the United program encouraged Delta to participate. Delta went one step further, having their own company artist, Brad Diggers, commemorate Girl Scouts’ 70th birthday with a special painting.
Limited editions of the painting were presented to 15 Girl Scout councils served by Delta. Nation’s Capital has print number 10 of 34.
Both the Little House and Rockwood were generous, but
unanticipated, gifts reluctantly accepted by the national Girl Scout
headquarters (GSUSA). National’s reticence related to the costs associated with
these surprise bequests.
Imagine that I give all readers a new car. (Emphasis on imagine.) The prize sounds like a windfall at first, but your excitement dims when you realize that you must suddenly come up with cash to pay taxes on the gift, registration fees, insurance, and even gasoline.
After accepting Rockwood, GSUSA vowed to never again accept
such a gift without an accompanying endowment.
Indeed, when the Girl Scouts had the opportunity to purchase the Andrew Low Housein 1943, Daisy’s marital home in Savannah, they declined for this very reason—the total cost would be much higher than just the purchase price.
Nine years later, the Savannah Council called again. An
historic property was about to come on the market. The council could not afford
it, so representatives contacted the national headquarters. This time the
property in question was a Regency mansion on the corner of Bull and Oglethorpe
Streets; the Gordon family home and Daisy’s birthplace.
Both the house and the neighborhood had deteriorated over
time, and some Gordon descendants wanted to raze the house and sell the land.
Savannah’s commercial district was expanding, and the Gordon corner lot would
be attractive to business developers.
Daisy’s niece Eleanor Wayne Macpherson was appalled at the
idea of tearing down the house. It held wonderful memories from her childhood.
Losing it, she lamented, “would be a tragedy, because, over and above its
historic value, it is associated with everything I hold dear.”
Macpherson launched a three-pronged strategy to save the
Persuading the Family
The house was owned and managed by an informal trust set up among
Daisy and her siblings. The six children had received equal ownership shares
upon the death of their parents. These shares were subsequently further divided
and sold or swapped among descendants.
Macpherson knew that the trustee, her nephew, favored
demolition, so she began quietly acquiring house shares from distant relatives
so that she would gain a majority and be able to block moves toward demolition.
GSUSA: “No Thanks”
Macpherson approached national Executive Director Dorothy
Stratton about purchasing the home. The reply was a swift “No.”
Macpherson was not completely surprised by this refusal. In
fact, she had already contacted Anne Hyde Choate about the situation. Choate,
Daisy’s goddaughter who had succeeded Low as national president in 1920, agreed
on the need to preserve the house.
Choate advised Macpherson to not condemn national leaders
for their veto, as “One cannot blame those overburdened people for wanting to
avoid more responsibility.”
Rally the Troops
Choate encouraged Macpherson to persevere. Specifically, it
was time to rally the membership behind this cause.
Somehow we must get into our Nat. Hdqrs’ mind the idea that one of their chief functions is to encourage local or other Girl Scout groups to take responsibility and carry out their own good ideas, — in fact, to treat their experienced members as grownup people!
–Anne Hyde Choate
She encouraged Macpherson to contact Louise Dawe, an influential Girl Scout in Richmond, Virginia, and the women began assembling an informal panel of volunteers to save the Birthplace.
The Board Bends
When the national Board of Directors met in October 1952,
Choate formally proposed creating a committee to study the implications of
purchasing the Gordon home. Board members agreed they should not to dismiss the
issue outright. The motion passed, and an “Ad Hoc Committee to Consider
Purchase of the Birthplace” was created from Choate’s list of proposed
committee members. She reported to Dawe that the motion had passed “definitely
against” the advice and wishes of top GSUSA officials.
The Ad Hoc Committee visited Savannah in February to inspect
the Birthplace and offered their preliminary impressions to the Board in March.
At that point, the Board expanded the committee, creating subcommittees to
focus on finance as well as restoration, operations, maintenance, and program.
The latter subcommittee was to include representatives from Savannah.
The national Board also instructed headquarters to pay $500 for an option to purchase the house for $65,000. This would prevent the building from being razed or sold to another buyer until after the October Board meeting, when the Dawe report would be presented.
The Committee worked at a frantic pace throughout the summer
of 1953 to assess the financial implications of purchasing and restoring the
Gordon home. They looked at a range of expenses and consider what programming
could be offered at the house.
Not Just Another Expense
Volunteers spent the summer trying to convert key leaders to
National President Olivia Layton sent Dawe a list of other
properties that had recently been offered to and refused by GSUSA, trying to
establish that a precedent existed for such matters. Dawe, for her part,
insisted that none of these cases were relevant because “none of them belonged
to the Girl Scout history nor offered a reason for the girls’ participation in
the project.” Furthermore, she cited bankers and real estate experts who
believed the property would be “not alone a sentimental or emotional [purchase]
… [but] a very good investment.”
Dawe went on to compare the Girl Scouts to the United
Nations as both sought “to build the defenses of peace in the minds and hearts
of children.” Just as the UN complex has a small chapel dedicated to the
founder, she thought the Gordon house could provide a similar focal point for
Girl Scouts. “It might offer that sense of the beginning of an idea and the
continuity of its great purpose.” Office locations might change, but the house
would remain a fixed anchor.
Layton took note of Dawe’s lofty ideals, but plainly stated that finding a new national headquarters building and developing Camp Macy should take precedence over buying an old home in Savannah. Dawe acknowledged these priorities, but
“With the house, it is now or never. … Is that also true of headquarters, and of Macy?”
The Committee’s findings were assembled into an extensive
report, which Dawe presented at the October meeting of the national Board of
Directors. In a nail-biting vote, the board approved the purchase, 32–24.
The Ad Hoc Committee to Consider the Purchase was dissolved
and a new “Special Committee on the Juliette Gordon Low Birthplace” created. This
new group included members of the initial committee, as well as individuals
representing Savannah, and Girl Scout Region VI, among others.
Macpherson was also a part of this original committee.
Although I have seen no provision requiring a Gordon family member to be on
such an advisory group, typically someone has. That is true for the latest
incarnation, as well.
As the Birthplace continues to evolve, let us remember that volunteers can have a lasting impact on key decisions determining the direction of our movement.
Traditionally, Girl Scouts and Girl Guides around the world mark February 22 by celebrating their international ties. Across the United States, troops select a country to learn about and often hold an event so that several troops may share their discoveries. February 22 was chosen because it was the birthdate of both Lord and Laden Baden Powell, who began the scouting and guiding movements.
The World Association of Girl Guides and Girl Scouts (WAGGGS) coordinates relations among national programs. The organization typically chooses five countries (one from each of its administrative districts) to highlight. In recent years, it has also selected a theme so that everyone is “thinking” about the same thing.
The number of Thinking Day patches offered has greatly increased over the past decade, so I thought I would try to untangle them.
GSUSA Fun or Participation Patches
Girls earn fun or participation patches by participating in a World Thinking Day (WTD) event. GSUSA has offered WTD participation patches since at least the 1990s. Now they come with online, age-appropriate activity booklets. Girls must complete one activity to receive the WTD patch.
Fun, but unofficial, World Thinking Day patches
Councils and service units (a cluster of troops that feed into to one or more high schools) may also create their own patch, especially if they held a specific event. There are also many unofficial (but usually beautiful) “international friendship” patches around.
The World Association also offers an annual patch and activity packet. This year’s theme is leadership:
This year’s World Thinking Day celebrates the theme of “leadership,” and is dedicated to the group of girls who demanded change in the Scouting movement in 1909 and asked Lord Baden -Powell to create “something for the girls.”
Anna Maria Mideros
World Board Chair
UN Millennium Development Goals
In 2008, WAGGGS introduced an ambitious program that aligned with the eight United Nations Millennium Development Goals (MDGs). These goals were proclaimed by UN in 2000 and were intended to eradicate extreme poverty across the world by 2015.
UN Millennium Development Goals
WAGGGS created a “Global Action Theme” curriculum with the slogan,
Girls worldwide say “together we can change our world.”
The Association explained that this initiative “encourages girls, young women and members of all ages to make a personal commitment to change the world around them.” In many parts of the world, the average age of Girl Guides is older than that of Girl Scouts, and WAGGGS noted that by 2015, “many young WAGGGS members will then be at the point of becoming full citizens so their future will be directly affected by the MDGs.”
Each year WAGGGS issued a patch whose design reflected a specific goal’s official symbol, as well as accompanying activity booklets.
WAGGGS Millennium Development Goal patches
GSUSA used similar images on its WTD participation patches at first, but changed in 2013. Perhaps a teddy bear was considered less controversial than a pregnant silhouette.
GSUSA and WAGGGS themed patches
GSUSA Global Action
I suspect that GSUSA already had concerns about the Millennium Development Goals curriculum.
Maternal health, child mortality, HIV/AIDS, and malaria were hardly warm, fuzzy topics to discuss around the campfire. Some leaders and parents refused to go along, although I doubt they had bothered to look at the WAGGGS booklets, which offered age-appropriate activities, such a hand washing to eradicate germs of any kind.
This was also a time period when groups erroneously accused the Girl Scouts, Girl Guides, and WAGGGS of promoting a liberal agenda and attacking family values. I would not be surprised if GSUSA sought to put a bit of distance between itself and the global sisterhood at the delicate moment.
GSUSA introduced its own global advocacy program in 2010. The Girl Scouts Global Action patch also examines the causes of extreme poverty around the world, but, according to GSUSA, it does so in a manner that aligns with the then-new Girl Scout Leadership Experience; that is, the Journeys.
Patches and age-appropriate requirements were distributed online:
Portion of the 2010 Global Action patch for Cadettes
Sharing tea with mom certainly seems tamer than talking about burying her.
Sustainable Development Goals
The Millennium Development Goals expired in 2015, and the United Nations introduced a package of Sustainable Development Goals (SDGs) to continue the fight against poverty.
The GSUSA Global Action program continues today as a way for Girl Scouts to learn about problems girls face in other parts of the world. The program draws on the SDGs.
WAGGGS has offered different themes since 2015, not necessarily related to the SDGs.
2016: Connect 10 Million
The three patch categories (GSUSA WTD, GSUSA Global Action, and WAGGGS WTD) currently have unrelated designs.
2018 World Thinking Day patches
But wait, there’s more!
There are other World Thinking Day patches that you might see on old uniforms. Let’s take a quick look:
Juliette Gordon Low World Friendship Fund
A Juliette Low Memorial Fund was established after Low’s death in 1927. It was “dedicated forever to good will and cooperation among nations of the world.” The fund was renamed the Juliette Low World Friendship Fund in 1943. Many Thinking Day celebrations collect small donations from participants that help finance the fund’s activities such as travel grants. Several councils have their own related patch programs.
Thinking Day Symbol
WAGGGS introduced this symbol in 1975. It depicts the World Trefoil at the center of a wheel of “action and direction” arrows.
Games Go Global
The Games Go Global program coincided with the 2012 Olympic Games in London. Greece issued the first Olympia badge in 2004, ahead of the Athens games. Hong Kong and WAGGGS jointly released a second Olympia badge in 2008. They emphasize the international friendship and striving to be your best that are fundamental to both the Olympics and international Scouting.
Note that the patches come in gold, silver, and bronze versions!
As World Thinking Day approaches, we look back at a previous experiment in international friendship with a guest post by Katherine Cartwright, a doctoral candidate in history at the College of William and Mary. She was a Girl Scout for seven years in Michigan.
On Monday, April 27, 1931, First Lady Lou Henry Hoover, former First Ladies Edith Wilson and Helen Taft, the Vice President, the Ambassadors of Japan and Poland, and the ministers of Czechoslovakia and Austria crowded into Constitution Hall near the White House. The event? The “Festival of Nations” – a six-day theatrical production put on with the help of the Girl Scouts of the District of Columbia. The pageant, according to the Washington Star (March 22, 1931) was intended “to promote friendship and better understanding between the youth of all nations.”
exactly the type of event I was hoping to find while conducting research for my
dissertation in the archives of the Girl Scout Council of the Nation’s Capital.
My name is Kat Cartwright and I am a Ph.D. candidate at the College of William and Mary. My dissertation examines how young people engaged in and shaped efforts aimed at cross-cultural understanding and internationalism from World War I through World War II and when volunteer archivist Ann Robertson handed me a 1931 scrapbook containing newspaper clippings that chronicled the Festival I knew I had struck gold.
newspapers began reporting on the Festival as early as November 1930. In
cooperation with the Department of State, four countries were chosen for the
play: Mexico and Canada, the closest neighbors of the United States; Czechoslovakia,
a nation “greatly interested in promoting friendship among nations”; and Japan
since the Festival was to correspond with the blossoming of the cherry trees, a
gift from the mayor of Tokyo in 1912. The drama was to feature the “authentic”
culture, dancing, and singing of these four nations and end in a finale with
youth representing 50 nations.
While the initial articles in the scrapbook concentrated
on the adults organizing the production, the articles increasingly emphasized
the youths’ participation throughout that spring. These articles allow me to
incorporate the actions and voices of young people into my work.
Not only did young people, especially Girl Scouts from
troops in the Washington area, join professional singers, dancers, and actors
in the cast and serve as ushers at each performance, they also played an
important role in promoting the Festival. For example, they submitted posters
to be circulated throughout the United States, Canada, and other countries
leading up to the Festival.
About 30 Girl Scouts and Girl Guides representing at
least ten countries attended a promotional “Flying Tea” held at Hoover Airport,
now the site of the Pentagon. Nellie Veverka from Czechoslovakia got to do the
honors of christening a new airplane. Other reports scattered throughout local
papers followed additional preparations for the Festival, from the spectacular
costumes to the involvement of embassies.
With so much hype leading up to the premiere, I was sure that the Festival was going to be a hit. But, alas, the first reviews were hardly favorable. The most scathing review came from an Eleanore Wilson, who wrote in the April 28 Washington News,
Once more, we regret to report, Washington has made a daring and desperate stab at art and fallen short of the mark.
Washington News (April 28, 1931)
Others cited the duration of the play as its primary flaw and wished that it had been a silent film because the discourse took away from the music and scenes. Though we don’t know the exact reason why, even First Lady Hoover left half-way through opening night! The crew and cast quickly responded, cutting scenes here and there.
By the time more than 2,000 Girl Scouts and various other youth from the Washington area crowded into the hall for the children’s matinee on Saturday, the play had been shortened by an hour and fifteen minutes.
Many of the articles in the scrapbook suggest that the Festival
that took place in DC in 1931 was modeled on similar events held elsewhere.
That suggests many additional research paths to explore: Where did these events
take place? Were the Girl Scouts and Department of State involved? What
countries were represented in the festivals? How were young people—both from
the U.S. and abroad—active participants? I hope to explore these questions and
find more events like the “Festival of Nations” as I continue my research.
P.S. I am currently working my way through The American Girl magazine [the Girl
Scout publication, 1920–1979] and have evidence of international correspondence
between Girl Scouts in the U.S. and Girl Guides and Girl Scouts abroad. Maybe
you know of such letters collecting dust in an attic or basement? If you have
any leads, I’d love to hear from you! You can contact me at firstname.lastname@example.org.