Put the Boy Back in Scouting

This week Girl Scouts of the USA filed a trademark lawsuit against the Boy Scouts.

Specifically, GSUSA objects to the other organization’s new name, Scouts BSA. Members would be known as “Scouts.” The Boy Scouts embraced this new name following its 2017 decision to admit girls to its ranks.

GSUSA argues that the gender-neutral “Scouts BSA” is confusing. The public might mistakenly believe that the Boy Scouts and Girl Scouts have merged into a new organization or that the Girl Scouts no longer exist.

According to the complaint (Case 1:18-cv-10287):

BSA does not have the right under either federal or New York law to use terms like SCOUTS or SCOUTING by themselves in connection with services offered to girls, or to rebrand itself as “the Scouts” and thereby falsely communicate to the American public that it is now the organization exclusively associated with leadership development services offered under that mark to girls.  Such misconduct will not only cause confusion among the public, damage the goodwill of GSUSA’s GIRL SCOUTS trademarks, and erode its core brand identity, but it will also marginalize the GIRL SCOUTS Movement by causing the public to believe that GSUSA’s extraordinarily successful services are not true or official “Scouting” programs, but niche services with limited utility and appeal.

The Boy Scouts have long clouded the waters by appropriating “scouting” for its online identity. The organization’s URL is http://www.scouting.org, not http://www.boyscouts.org. (Girl Scouts use http://www.girlscouts.org.)

What is a Trademark?

Trademarks are names. Trademark infringement is a form of identity theft. If you discovered someone using your name, you’d tell them to knock it off too.

According to the website Market Business News:
Trademark

A trademark is a sign or symbol we can use to distinguish our business’ goods or services from those of other enterprises. It is a symbol, word or words legally registered or established by long-term use as representing a company or its product.
Market Business News

Here We Go Again

Girl Scouts of the USA is 106 years old. It has had name disputes with the Boy Scouts for at least 105 years.

For years, BSA Chief James E. West repeatedly threatened to sue the Girl Scouts because our use of the term “sissified” and “trivialized” the word “scout.”  In 1924 he even had a lawsuit drawn up, but never filed it.

I recently discovered another identity crisis in the minutes of the January 1978 GSUSA Board of Directors meeting:

“Reports have been received from councils about the use of this term which is confusing to local committees. No meeting has been arranged as yet with the Boy Scout President. The United Way has been inadvertently promoting Scouting/USA and has been made aware of the problem and our position. The Board will be kept informed of any further developments.”

GSUSA Board of Directors meeting minutes, January 1978

Boy_Scouts_of_America_Scouting_USA_1972-1987In 1977, the Boy Scouts rebranded themselves as “Scouting/USA.” Officials explained that the word “boy” offended minority troops and girls in Explorer posts. They also regarded Scouting/USA as an umbrella term that would encompass Cub Scouts, Boy Scouts, and Explorers. That very same argument has been offered to justify the current Scouts BSA label.

The result was confusion, as indicated by the Board Minutes. The Girl Scouts objected, and the new name faded into obscurity.

Hopefully, this latest round will be settled quickly and amicably as well.

More on Intellectual Property

Trademarks, like copyright and patent, are all forms of intellectual property. Juliette Gordon Low was awarded two patents herself, one for the membership pin and one for a freestanding trash can.

JGL_Patents

To help teach girls about these concepts, the Girl Scout Council of the Nation’s Capital and the US Patent and Trademark Office teamed up in 2012 to create a patch program.

Troops in Nation’s Capital can borrow a program kit to earn the patch. The USPTO
also has information about the program available online.

 

©2018 Ann Robertson

Revisiting Boypower 76

The Boy Scouts plan to admit girls into their ranks. Again.

The national office of the Boy Scouts of America recently announced that girls will be able to join Cub Scout packs this fall. Under a new program category called “Scouts BSA,” girls will be able to rise through the ranks in the coming years, all the way to Eagle (in other words, the Gold Award for boys). The expansion campaign will be known as “Scout Me In.”

 

 

But while proclaiming the move as a victory for inclusion, equality, and parental convenience, Cub Scout packs will be single-sex only.  This paradox either confirms the value of single-gender group or indicates that Cub Scouts are afraid of girl cooties.

Including Some Girls

This is not the first time that the Boy Scouts have provided a participation option to girls.

 

On October 17, 1968, the Boy Scout organization launched a new membership initiative called “Boypower 76.” The ambitious program set national goals to be achieved by the US Bicentennial Celebration of 1976. Specifically, (1) Expand membership so that one of every three American boys is enrolled. That would require adding 2 million new Boy Scouts by 1976. (2) Double council budgets to a combined level of $150 million.

New members would be recruited through two efforts: establishing troops in inner cities and retaining older boys by allowing girls to participate in the special-interest, career-focused segment of the Explorers program. In other words, girls and ghettos.

The Girl Scouts outlined this new initiative in the October 1969 Leader magazine. According  to the article, potential female Explorer participants must be:

  • registered Girl Scouts or Camp Fire Girls
  • invited to join by a post sponsor
  • in high school, unmarried [!!], and at least 14 years old

In addition,

Participants will not become members of the Boy Scouts of America and will not pay a membership fee to the Boy Scouts of America. (They may pay post dues and “pay their own way” for activities and events.)

Leader (October 1969): 55.

The national slogan for Boypower 76 was “America’s Manpower Begins with Boypower.”  What girl wouldn’t feel welcomed by that greeting?

A key difference between the 1968 announcement and those of 2017 and 2018 is that the earlier expansion news was delivered in a joint statement from the national presidents of the Boy Scouts, Girl Scouts, and Camp Fire Girls.  Furthermore, the cooperation proposal originated with the Girl Scouts.

 

The_Cincinnati_Enquirer_Sun__Nov_3__1968_

Cincinnati Enquirer Sun (November 3, 1968)

 

Not everyone was pleased with including girls in 1968, prompting a Boy Scout spokesman to reassure the faithful, “We are not going to try to build girls. Our business still is boys.”  Then why add girls? According to BSA chief executive Alden Barber, it was to improve older boy retention.

Young men are interested in young women.

–Alden Barber

This statement makes girls sound like recruitment incentives, not a group worthy of program initiatives.

Membership Quotas

Councils were given strict monthly and annual membership goals to keep them on track to achieve the expansion envisioned in Boypower 76. As the girls were only Explorer “participants,” not members, presumably the main source for new members would be high-poverty pockets in both urban and rural areas.

 

The strategies mentioned in the press reeks of racism and do-goodism. A widely syndicated New York Times article from February 1970 discourages block-by-block recruiting for new Boy Scouts because it might trigger gang conflicts; a new handbook in comic book format appropriate for “youngsters with a minimum of education”; and badges that include treating rat bites.

By April 1971, girls could be full members of Explorer posts, thereby contributing to the overall membership goals.

The Controversial Collapse of Boypower

BSA canceled the Boypower program two years early, amid widespread reports of inflated membership numbers.  Articles in the New York Daily News, the Central New Jersey Home News, and many other newspapers enumerated the problems. The Chicago council was accused of selling one-month memberships for ten cents; other councils for inventing names to register. At least 13 major cities were discovered to have falsified records, involving some 30,000-40,000 “phantom” scouts.

Furthermore, only about half of the $65 million fundraising goal was met, and much of that was from long-time donors who directed their gifts to the national organization instead of the local council.

Looking Ahead

I will be watching the rollout of “Scout Me In” closely. This initiative also comes at a time of falling membership among the Boy Scouts, and I certainly prefer enrolling real children who will actually participate instead of inventing new members.

It is also important to note that the Boy Scouts are enrolling girls, not necessarily Girl Scouts. I have not seen any statement preventing girls from being members of both organizations. There have always been “bi-Scoutal” girls enrolled in both Girl Scouts and Venturing, the current incarnation of the Explorer program.

Personally, I’ll stick with Girl Scouting. I have a hard time seeing myself as a welcome, valued member of any organization whose very name fails to include me. Girls are more than just membership statistics. Girls, and especially Girl Scouts, are great!

Girls Great

© 2018, Ann Robertson

 

 

Putting Our Priorities First: Girls

For the 80th anniversary of Girl Scouting in 1992, the Girl Scouts of the USA adopted a new slogan, “The Girl Comes First in Girl Scouting.”

This clear statement of the movement’s priorities was available on patches, magnets, and pins.

 

Girls Come First

80th Anniversary slogan patch (1982)

As we face increasing challenges to our movement, I invite you to download this image and declare your priorities on social media. Post the patch!!

©2018 Ann Robertson

 

 

A Pledge for Founder’s Day

JGL

Juliette Gordon Low

As any Girl Scout will tell you, October 31 is more than just Halloween. It also is the birthday of our founder. Juliette Gordon Low was born on October 31, 1860, in Savannah, Georgia.

Today the movement she began in 1912 faces a new challenge, with the recent announcement that the Boy Scouts are opening membership to girls

While that news was not entirely a surprise, I have been shocked by much of the media coverage. In newspapers, on television, and across the internet, I’ve seen the same question, “Why would girls want to join the Boy Scouts?” The immediate answer is almost always “so they can earn the Eagle Scout,” followed by a long ode to its amazingness.

Over and over, reporters insist that the Girl Scouts have no equivalent award. I have grown hoarse screaming at the television, GOLD AWARD, GOLD AWARD, GOLD AWARD.

gold patchDespite celebrating the centennial of the highest awards last year, public awareness still is lacking. We know the reasons, such as the penchant for renaming the highest award every 10 years or so.

But inspired by our founder and her playful spirit, I hereby pledge to change how I speak about the Gold Award. For too long, I’ve described it as “Eagle Scout for girls.” No more.

JGL was known for standing on her head, an unexpected move that livened up any dull meeting. So I am going to do a 180-turn in how I approach these prestigious awards. The Gold Award should exist on its own, it should not need to be defined in relation to another award. It is not a feminized version of a male award. It’s not an Eagle in a dress.

Eagle_Scout_medal_(Boy_Scouts_of_America)

The Gold Award for Boys

From now on, I will describe Eagle Scout as the “Gold Award for boys.”

Who’s with me?

©2017 Ann Robertson