Put the Boy Back in Scouting

This week Girl Scouts of the USA filed a trademark lawsuit against the Boy Scouts.

Specifically, GSUSA objects to the other organization’s new name, Scouts BSA. Members would be known as “Scouts.” The Boy Scouts embraced this new name following its 2017 decision to admit girls to its ranks.

GSUSA argues that the gender-neutral “Scouts BSA” is confusing. The public might mistakenly believe that the Boy Scouts and Girl Scouts have merged into a new organization or that the Girl Scouts no longer exist.

According to the complaint (Case 1:18-cv-10287):

BSA does not have the right under either federal or New York law to use terms like SCOUTS or SCOUTING by themselves in connection with services offered to girls, or to rebrand itself as “the Scouts” and thereby falsely communicate to the American public that it is now the organization exclusively associated with leadership development services offered under that mark to girls.  Such misconduct will not only cause confusion among the public, damage the goodwill of GSUSA’s GIRL SCOUTS trademarks, and erode its core brand identity, but it will also marginalize the GIRL SCOUTS Movement by causing the public to believe that GSUSA’s extraordinarily successful services are not true or official “Scouting” programs, but niche services with limited utility and appeal.

The Boy Scouts have long clouded the waters by appropriating “scouting” for its online identity. The organization’s URL is http://www.scouting.org, not http://www.boyscouts.org. (Girl Scouts use http://www.girlscouts.org.)

What is a Trademark?

Trademarks are names. Trademark infringement is a form of identity theft. If you discovered someone using your name, you’d tell them to knock it off too.

According to the website Market Business News:
Trademark

A trademark is a sign or symbol we can use to distinguish our business’ goods or services from those of other enterprises. It is a symbol, word or words legally registered or established by long-term use as representing a company or its product.
Market Business News

Here We Go Again

Girl Scouts of the USA is 106 years old. It has had name disputes with the Boy Scouts for at least 105 years.

For years, BSA Chief James E. West repeatedly threatened to sue the Girl Scouts because our use of the term “sissified” and “trivialized” the word “scout.”  In 1924 he even had a lawsuit drawn up, but never filed it.

I recently discovered another identity crisis in the minutes of the January 1978 GSUSA Board of Directors meeting:

“Reports have been received from councils about the use of this term which is confusing to local committees. No meeting has been arranged as yet with the Boy Scout President. The United Way has been inadvertently promoting Scouting/USA and has been made aware of the problem and our position. The Board will be kept informed of any further developments.”

GSUSA Board of Directors meeting minutes, January 1978

Boy_Scouts_of_America_Scouting_USA_1972-1987In 1977, the Boy Scouts rebranded themselves as “Scouting/USA.” Officials explained that the word “boy” offended minority troops and girls in Explorer posts. They also regarded Scouting/USA as an umbrella term that would encompass Cub Scouts, Boy Scouts, and Explorers. That very same argument has been offered to justify the current Scouts BSA label.

The result was confusion, as indicated by the Board Minutes. The Girl Scouts objected, and the new name faded into obscurity.

Hopefully, this latest round will be settled quickly and amicably as well.

More on Intellectual Property

Trademarks, like copyright and patent, are all forms of intellectual property. Juliette Gordon Low was awarded two patents herself, one for the membership pin and one for a freestanding trash can.

JGL_Patents

To help teach girls about these concepts, the Girl Scout Council of the Nation’s Capital and the US Patent and Trademark Office teamed up in 2012 to create a patch program.

Troops in Nation’s Capital can borrow a program kit to earn the patch. The USPTO
also has information about the program available online.

 

©2018 Ann Robertson

Revisiting Boypower 76

The Boy Scouts plan to admit girls into their ranks. Again.

The national office of the Boy Scouts of America recently announced that girls will be able to join Cub Scout packs this fall. Under a new program category called “Scouts BSA,” girls will be able to rise through the ranks in the coming years, all the way to Eagle (in other words, the Gold Award for boys). The expansion campaign will be known as “Scout Me In.”

 

 

But while proclaiming the move as a victory for inclusion, equality, and parental convenience, Cub Scout packs will be single-sex only.  This paradox either confirms the value of single-gender group or indicates that Cub Scouts are afraid of girl cooties.

Including Some Girls

This is not the first time that the Boy Scouts have provided a participation option to girls.

 

On October 17, 1968, the Boy Scout organization launched a new membership initiative called “Boypower 76.” The ambitious program set national goals to be achieved by the US Bicentennial Celebration of 1976. Specifically, (1) Expand membership so that one of every three American boys is enrolled. That would require adding 2 million new Boy Scouts by 1976. (2) Double council budgets to a combined level of $150 million.

New members would be recruited through two efforts: establishing troops in inner cities and retaining older boys by allowing girls to participate in the special-interest, career-focused segment of the Explorers program. In other words, girls and ghettos.

The Girl Scouts outlined this new initiative in the October 1969 Leader magazine. According  to the article, potential female Explorer participants must be:

  • registered Girl Scouts or Camp Fire Girls
  • invited to join by a post sponsor
  • in high school, unmarried [!!], and at least 14 years old

In addition,

Participants will not become members of the Boy Scouts of America and will not pay a membership fee to the Boy Scouts of America. (They may pay post dues and “pay their own way” for activities and events.)

Leader (October 1969): 55.

The national slogan for Boypower 76 was “America’s Manpower Begins with Boypower.”  What girl wouldn’t feel welcomed by that greeting?

A key difference between the 1968 announcement and those of 2017 and 2018 is that the earlier expansion news was delivered in a joint statement from the national presidents of the Boy Scouts, Girl Scouts, and Camp Fire Girls.  Furthermore, the cooperation proposal originated with the Girl Scouts.

 

The_Cincinnati_Enquirer_Sun__Nov_3__1968_

Cincinnati Enquirer Sun (November 3, 1968)

 

Not everyone was pleased with including girls in 1968, prompting a Boy Scout spokesman to reassure the faithful, “We are not going to try to build girls. Our business still is boys.”  Then why add girls? According to BSA chief executive Alden Barber, it was to improve older boy retention.

Young men are interested in young women.

–Alden Barber

This statement makes girls sound like recruitment incentives, not a group worthy of program initiatives.

Membership Quotas

Councils were given strict monthly and annual membership goals to keep them on track to achieve the expansion envisioned in Boypower 76. As the girls were only Explorer “participants,” not members, presumably the main source for new members would be high-poverty pockets in both urban and rural areas.

 

The strategies mentioned in the press reeks of racism and do-goodism. A widely syndicated New York Times article from February 1970 discourages block-by-block recruiting for new Boy Scouts because it might trigger gang conflicts; a new handbook in comic book format appropriate for “youngsters with a minimum of education”; and badges that include treating rat bites.

By April 1971, girls could be full members of Explorer posts, thereby contributing to the overall membership goals.

The Controversial Collapse of Boypower

BSA canceled the Boypower program two years early, amid widespread reports of inflated membership numbers.  Articles in the New York Daily News, the Central New Jersey Home News, and many other newspapers enumerated the problems. The Chicago council was accused of selling one-month memberships for ten cents; other councils for inventing names to register. At least 13 major cities were discovered to have falsified records, involving some 30,000-40,000 “phantom” scouts.

Furthermore, only about half of the $65 million fundraising goal was met, and much of that was from long-time donors who directed their gifts to the national organization instead of the local council.

Looking Ahead

I will be watching the rollout of “Scout Me In” closely. This initiative also comes at a time of falling membership among the Boy Scouts, and I certainly prefer enrolling real children who will actually participate instead of inventing new members.

It is also important to note that the Boy Scouts are enrolling girls, not necessarily Girl Scouts. I have not seen any statement preventing girls from being members of both organizations. There have always been “bi-Scoutal” girls enrolled in both Girl Scouts and Venturing, the current incarnation of the Explorer program.

Personally, I’ll stick with Girl Scouting. I have a hard time seeing myself as a welcome, valued member of any organization whose very name fails to include me. Girls are more than just membership statistics. Girls, and especially Girl Scouts, are great!

Girls Great

© 2018, Ann Robertson

 

 

Putting Our Priorities First: Girls

For the 80th anniversary of Girl Scouting in 1992, the Girl Scouts of the USA adopted a new slogan, “The Girl Comes First in Girl Scouting.”

This clear statement of the movement’s priorities was available on patches, magnets, and pins.

 

Girls Come First

80th Anniversary slogan patch (1982)

As we face increasing challenges to our movement, I invite you to download this image and declare your priorities on social media. Post the patch!!

©2018 Ann Robertson

 

 

Conventions, Co-Eds, and First Ladies

Yesterday, the International Day of the Girl, the Boy Scouts announced that girls will be able to join Cub Scouts, beginning in fall 2018. BSA will introduce a pathway for girls to earn the Eagle Scout award in 2019.

The new policy, first floated in August, is a response to falling numbers of registered Boy Scouts nationwide. Girl Scouts of the USA (note: we are NOT Girl Scouts of America or GSA) President Kathy Hopinkah Hannan weighed in on the proposed co-ed membership in a letter to Boy Scout President Randall Stephenson:

Rather than seeking to fundamentally transform BSA into a co-ed program, we believe strongly that Boy Scouts should instead take steps to ensure that they are expanding the scope of their programming to all boys, including those who BSA has historically underserved and underrepresented, such as African American and Latino boys.

GSUSA President Kathy Hopinkah Hannan

On Monday, October 9, newly elected GSUSA board member Charles Garcia made his objections clear:

The Boy Scouts’ house is on fire,” Garcia wrote. “Instead of addressing systemic issues of continuing sexual assault, financial mismanagement and deficient programming, BSA’s senior management wants to add an accelerant to the house fire by recruiting girls.

Charles Garcia, GSUSA Board Member

 

I’ve just returned from the 54th National Council Session in Columbus, OH, October 4-8, 2017. Every three years the Girl Scouts’ National Council convenes to vote on proposals that affect the entire movement, such as dues and composition of the national board of directors (Garcia was elected to the board in Columbus). While not on the official agenda, the possible Boy Scout change prompted considerable discussion between panels.

Boys have frequently participated in Girl Scout events, especially high-school-age members. Local Senior troops staying at Rockwood National Center might invite boys for an evening of (closely supervised) dancing.

17-Boys

A co-ed event at Rockwood National Center in the 1950s (GSCNC Archives).

 

In the earliest years of Scouting in Washington, DC, troops frequently held joint meetings and events. Perhaps the first assembly of all of the Girl Scout troops in Washington was on  May 23, 1914, when troops from both movements held an all-day picnic at Wildwood Boy Scout Camp in Takoma Park, MD.

 

Forty-two years ago, co-ed membership was the main issue at the Girl Scouts’ 1975 National Council Session, held in Washington, DC. The proposal came at a time of dropping membership levels across all youth organizations. Camp Fire Girls had responded by admitting boys aged 14-18 and the Boy Scouts opened Explorers (Venturing) to girls aged 14 to 21 in 1974.

Backers of co-ed membership argued that the presence of boys would help girls develop social skills that would prepare them for the workplace. Critics cited the confidence girls develop in a single-sex environment and pointed out that boys mature more slowly than girls and could not be grouped with same-age girls.

Ultimately, after two hours’ of debate, a voice vote overwhelmingly defeated the motion to admit boys. The issue has not come up for a vote since.

IMG_6367

First Lady Betty Ford helped open the 1975 convention in Washington, DC.

The 1975 convention is also notable for having First Lady Betty Ford participate in the opening ceremony. Since Edith Wilson in 1917, every first lady has been honorary president of the Girl Scouts. While few can appear in person at a convention, they typically send video greetings for the opening session. Melania Trump was conspicuously absent from Columbus. Instead, former first daughters Barbara Pierce Bush and Chelsea Clinton chaired panel discussions.

 

IMG_4766

Chelsea Clinton fields questions from the National Young Women of Distinction, Columbus OH

 

 

Brenda Akers

The insightful Brenda Akers (AP Photo)

 

Researching the debate on boy membership, I was struck by how many press reports quoted Brenda Akers, a 17-year-old Senior Girl Scout from Indiana: “If we need boys to sell the Girl Scouts, we need to re-evaluate our program.”

The Boy Scouts should take Miss Akers’ suggestion to heart.

©2017 Ann Robertson

Camping at Sherando Lake, 1951

This week I have been looking through boxes of scrapbooks, binders, and photo albums donated to the Nation’s Capital archives by the family of Jean Boyer Porter.

Sherando Lake Log 1951 page 3

Camping permit for Sherando Lake, VA (GSCNC Archives)

Jean joined the District of Columbia Girl Scouts in the mid-1930s and stayed active for the next 70 years. She also apparently rarely threw anything away. I’ve found kaper charts and shopping lists going back to the mid-1930s.

 

Sherando Lake Log 1951 page 4

Grocery list for trip (GSCNC Archives)


My favorite (so far) is this trip to Sherando Lake in Virginia, August 4-12, 1951. Troop scribe Nancy Brown documented this weekend:

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Fortunately the written account explains that the Senior Girl Scouts found a group of Boy Scouts camping nearby. Guess that’s not Girl Scouts swimming topless in the Sunday August 5 picture!

 

©2016 Ann Robertson

 

Happy St. Patrick’s Day

Look who turned out for the 2016 Washington, DC, St. Patrick’s Day parade!

It’s Lord Baden-Powell,  Juliette Gordon Low and Chevy Scout, all members of the Nation’s Capital Archives & History Committee.

St. Patricks 3-13-16 Parade-05

Photo by Craig Harmon

Lion Brothers: Behind the Badge

Quick question: Which of these GSUSA ID strips was made in the USA?



Answer: the one on the right. The left strip, with the red, white, and blue shield, was made in China.

Girl Scout badges and fabric insignia have been manufactured by Lion Brothers of Baltimore, Maryland, since the 1920s. Lion Brothers also makes badges and embroidered logos for the Boys Scouts, various branches of the military, university and professional sports teams, and NASA.

Lion helped GSUSA transition from sewn-on insignia to iron-on products in 2003 and produces the Make Your Own badges.

patches, badges

Lion distributed these patches at the 2014 Girl Scout Convention in Salt Lake City.

Lion was founded in 1899 but nearly shut down two years ago. In 2013 the US Customs and Border Patrol Agency, one of Lion’s largest clients, changed its procurement rules from “Made in America” to “Made in America and by trading partners.” According to the Washington Post, that altered wording allowed the government to change manufacturers. Lion lost a huge chunk of its business. While Lion has its own factory in China, it is used for professional sports jerseys and university logo-wear, not the intricate designs of uniform badges.

Lion CEO Suzy Ganz laid off workers and stopped production lines. But rather than surrendering to the changed market, Ganz adapted. She received help from the Mid-Atlantic Trade Adjustment Assistance Center to revamp her US factories, turning them into high-tech “micro-facilities.” Then the Girl Scouts stepped in.

Lion Brothers CEO Suzy Ganz

Lion Brothers CEO Suzy Ganz

The Washington Post reports that the real turning point for Lion came when “the Girl Scouts agreed to bring all production in China back to the United States.” That vote of confidence helped Ganz secure additional funding and begin hiring again.

Senior Textile Arts badge

My teen troop has been working on their Textile Arts badge and we may tour Lion to learn about commercial embroidery.

I’ve heard many leaders complain about the redesigned ID strips, calling them a scheme to suck more funds out of our pockets. I don’t think that is a fair accusation.

Just because a newer version of our insignia has been issued does not mean that you have to immediately rip the old one off a vest and rush out to buy its replacement.

But if you are buying the new strip, perhaps for a newly bridged Brownie or Junior, keep in mind that you’re buying American again, helping a small, woman-run company survive and provide jobs here at home.