Narwhals, Leopards, and Cookies, Oh My!

The 2019 season is nearing its end, with a heated contest for the Narwhals and Clouded Leopards.

Am I talking about NCAA basketball? The Super Bowl, World Series, or some national team mascot showdown?

No, it’s time to wrap up Girl Scout cookie season for 2019.

Each cookie baker has an annual theme with a mascot that shows up in promotional materials, cookie patches, and other incentives that girls earn for selling various amounts of cookies.

This year it was the ABC Narwhals against Little Brownie Bakers’ Clouded Leopard.

ABC Narwhal
Little Brownie Baker’s Clouded Leopard

Each baker has a motivational theme associated with its yearly sale (Inspire, Imagine, Innovate! and Go for Bold!), but you need a mascot to use for a cute plush incentive. (Although I do wonder about that horn on the narwhal, seems more hazardous than cuddly.)

The mascots even have names!

Nellie Narwhal has an identity crisis. Some councils call her “Sparkles”

Tradition of Prizes

Cookie incentives are almost as old as cookie sales themselves, but most councils originally applied cookie profits to summer camp fees. Some councils offered patches or charms to sellers. I still remember the goal I set for my first cookie sale–enough to attend day camp free. The pride of “earning it yourself” is behind all incentive programs.

Cookie prizes from the 1960s (author’s collection)

When Girl Scouts of the USA consolidated the cookie program into a handful of national bakers in the 1970s, the companies introduced annual themes and mascots. Burry-LU’s animal series is perhaps the best known, not just for its bright colors and easily recognizable design, but for a few “what were they thinking?” selections.

My poster “wall of shame,” according to my family

Prize Proliferation

The number of patches has grown exponentially since the 1990s, as councils, bakers, and some third-party vendors have jumped on the bandwagon with offerings related to the annual theme.

Visually similar patches with absolutely nothing to do with cookies, such as early registration, have been added to create a yearly set of patches.

Compare, for example, 1972 with 2015-16.

Cookie patches from 1972 (Cookie Crumbs)
Cookie patches from 2015-2016 (Cookie Crumbs)
and they keep coming!! (Cookie Crumbs)

And there are patches for adults, too!

Girls’ Choice

The patches and other prizes are fun and appealing to many Girl Scouts. Many consumers may not realize that the girls have a say in the marketing program as well.

In most councils, older Girl Scouts (middle school and high school age) can opt out of the incentive program in return for a higher profit per box. This is especially appealing for girls and troops saving up over several years for a big trip. After all, a girl can use only so many sparkly pens. (Opt-out girls usually still receive some patches.)

Girls also have a say in selecting the mascot for the next cookie season. Some councils allow all girls to vote, others may use a more limited random sample, but the principle of girl-led carries through.

Little Brownie Bakers ballot for 2018-2019. Are Macaws and Frogs really “furry”?
Cookie mascot options for 2019-2020 from ABC Bakers

For more on cookie patches and prizes over the years, see Cookie Crumbs, my web archive.

©2019 Ann Robertson

Winter with the Girl Scouts

With record low temperatures across the country, I’m sure you are all wondering what Girl Scouts do in the winter. Admit it. 

That simple question is the theme of the current Archives and History Committee display at the main office of the Girl Scout Council of the Nation’s Capital at 4301 Connecticut Ave NW in Washington, DC.

The answer? Lots!

Play Outside

Keep Toasty Warm

Girl Scouts have long had many options for frosty fashions. And if they have nothing in their closet, they will knit something themselves!

img_0119

Girl Scout winter wear

Go Camping!

Personally, I’ll stick with lodge camping in the winter, but some hardy souls will still pitch their tents in the snow.

winter camping

Winter camping (2002 GSCNC Calendar)

And let’s not forget the brave troop that was rescued by helicopter from Camp Potomac Woods after a surprise snowstorm in 1958. Here they are after arriving at Ft. Belvoir.

dec06ar19

 

Earn a Badge

There have always been badges appropriate for winter time.

 

March in a Parade

Holiday parades, Martin Luther King Day parades, Presidents’ Day parades, Girl Scouts take part whenever asked. And every four years, there is a presidential inauguration to take part in.

Enjoy Tasty Treats

Bake cookies, decorate gingerbread, sip cocoa, or try a cookie-flavored coffee pod and creamer.

Sell Cookies!

Neither rain, nor sleet, nor snow will distract us from a cookie booth.

Erins_Last_Booth

My daughter’s last cookie booth, March 2015. We froze our cookies off.

But the absolute best part of the exhibit? New lights.

Finally, everyone can see the treasures on display!

©2019 Ann Robertson

Cookie Switch?

No, it’s not a new flavor or a blind taste test. It’s a delightful cookie incentive from Little Brownie Bakers in 1994:

IMG_4077 The switchplate matches the Volunteer patch from that year:

IMG_4078

That makes me think that it was an incentive for Volunteers. But who knows, there may be girls out there who love switchplates.

This exciting new addition to the Nation’s Capital archival collection is on display (and in use!) at our Frederick Archives and History Program Center.

This is one artifact that you can definitely touch!

©2017 Ann Robertson

 

A Brief History of the Cookie Pin

2017 cookie pinI don’t understand Girl Scout cookie pins.

I know cookie t-shirts, cookie toys, and I have a large collection of cookie patches. I’m even making a cookie patch quilt.

 

But somewhere between my years selling cookies and my daughter’s cookie season, the cookie pin appeared. Why?

The first cookie pin debuted in the fall 1998 Girl Scout catalog. The requirements are in separate activity guides available from GSUSA.

1998-38

1998-38 text

The pin is a different color each year, but the year is not part of the pin’s design, which guarantees confusion.

In the 2005-2006 guide, then-CEO Kathy Cloninger explains that the cookie pins focus on Girl Scout core values. I can’t complain about that purpose, but it would be nice if those core values were explicitly listed in that guide. (Fortunately they are on the cookie boxes.)

  1. Goal setting
  2. Decision making
  3. Money management
  4. People skills
  5. Business ethics

I also think that it’s nice to have a cookie prize available to all Girl Scouts. Each baker has their own annual theme, which means rival slogans and different cute cartoon animals across the country.

But isn’t that what the various cookie badges do?

IMG_4068

Clockwise from top: Cookie Connection, Cookie Biz, Cookies & Dough, Cookies Count

Three cookie themed badges–Cookies Count (Brownies), Cookie Connection (Juniors), and Cookies and Dough (Cadettes and Seniors)–were introduced in 1997. Why add a repetitive set of ugly pins the next year? How are they different? A second badge for Juniors, Cookie Biz, was introduced in 2004.

Introduced in 2011, the current Girl Scout Leadership Experience (GSLE) program also has two cookie badges per level. They are the soulless silkscreened variety, using words as a lame design effort.  The requirements overlap with the cookie pin requirements, and now some councils are offering their own patch programs with similar requirements and names. The badge in the left is for Juniors, on the right is a patch for multiple levels.

Confused yet?

But what I really don’t get is why are cookie pins such expensive pieces of junk? I have gotten higher quality jewelry out of gum ball machines.  These pins aren’t worth a quarter, much less $2.

I haven’t actually counted, but it certainly seems like the number one item that parents are trying to replace in the various Facebook Girl Scout groups is a cookie pin. The pin backs snap off within days of putting one on a vest. Perhaps they jump off and flee in embarrassment.

How can a girl possibly earn a cookie trifecta–badge, baker patch, and pin–without double-dipping?* There are just so many ways to practice a sales pitch.

Like I said, I just don’t get the cookie pin program.

And I’m not going to put them on my patch quilt!

Quilt

My patch quilt. It was supposed to be 100 patches for 100 years but I got carried away.

*Double dipping = using one activity toward requirements for two awards.

©2017 Ann Robertson

 

Buying the Birthplace

I have had the good fortune to make two trips to the Juliette Gordon Low Birthplace in Savannah in the past month. In between, I decided to learn more about the history of the building. How did it become a Girl Scout National Center?

Leader June 1954

Girl Scouts of the USA, the national organization, purchased the home from the Gordon family in 1953.  The Birthplace became the third national Girl Scout center, joining Camp Edith Macy in New York and Rockwood outside of Washington, DC. The Savannah home would become

a unique center for Girl Scouting in this country — a place where ideas for new troop activities can be tried out, where there will be records of the past and plans for the future of Girl Scouting where girls from all over the world may come together to find friendship and inspiration.

–Lilly Macintosh, chair of Juliette Gordon Low Birthplace Committee in 1954

The GSUSA Board of Directors advanced the purchase price ($500,000), intending to launch a national fundraising campaign to pay for the building and its renovation.

Girls were asked to contribute pennies equal to the cost of an ice cream cone.

However, the campaign did not go as smoothly as hoped. Only $88,450 had been raised by late 1954; $100,000 was needed before restoration could begin.

To date, contributions to the Juliette Gordon Low birthplace fund have been very slow. As a report will be made at the regional conference of Girl Scouts in October, it is asked that any adult or troop wishing to make a contribution to this fund do so as soon as possible.

Kingston (NY) Daily Freeman (October 5, 1954): 18.

Other indications of trouble were sprinkled throughout local news columns on Girl Scout activities, such as “the local quota of $105 for the Juliette Gordon Low birthplace restoration” and “each troop be contacted and made acquainted with the plan of contributing one dollar or more for restoration.”

Birthplace Gift Form

Coupons like this ran in Leader magazine in 1955.

If the Girl Scouts were to meet their target grand opening in 1956, they needed a new strategy. So they turned to a time-tested fundraiser: baked goods.

One year earlier, Helen Duprey Bullock, of the National Trust for Historic Preservation, had begun adapting “classic” cake recipes for Dromedary Heritage Series cake mixes. Not only were the recipes based on family traditions from historic American homes, but a portion of the profits went to restore the related home. Dromedary was a division of the National Biscuit Company

The company’s first mix, First Lady Martha Washington’s “Great Cake,” was a flop (perhaps because it required 40 eggs), but her gingerbread recipe was a hit.

Soon Bullock created mixes for James Monroe’s white cake,Thomas Jefferson’s pound cake, Mary Todd Lincoln’s yellow cake, and Theodore Roosevelt’s devil’s food cake, among others.

For Juliette Gordon Low, she created an angel food cake mix. Thankfully, the required 13 egg whites came with the mix.

JGL Cake Mix

The result, according to advertisements, was

Angel Food light as a moonbeam, fluffy as a summer cloud, white and moist as a fresh snowfall. And with a delicate crust and flavor all its own.

Dromedary kicked off the deal with a $500 token payment. Going forward, the company would pay royalties of three-fourths of one cent per case of angel food cake mix. They anticipated selling six million cases per year and pledged an advertising campaign worth $1 million.

I haven’t found the total amount raised, but the cake mix strategy was evidently a recipe for success. The  beautifully restored Birthplace of Juliette Gordon Low re-opened in 1956.

©2017 Ann Robertson

 

Don’t Buy Cookies from an Aardvark, part 2

My last post shared a cute little booklet, “Don’t Buy Cookies from an Aardvark.”

I didn’t know any backstory about the booklet until reader Arielle Masters contacted me. She said there had been a TV commercial with this theme, but that she couldn’t find a clip online.

There’s a challenge I can’t resist!

After some searching, I found that Arielle was correct.  Here’s the full commercial from 1976:

In fact, this is one commercial in a series that has animals pushing sub-standard cookies, including a rooster,

 

an alligator:

and a panda.

There are many vintage cookie commercials online, why not share them with your troop?

Thanks, Arielle!

©2017 Ann Robertson

Don’t Buy Cookies from an Aardvark

I found this treasure in one of our cookie boxes at the GSCNC Archives & History Program Center in Frederick, MD. (An archival box of cookie sale materials, not a box of actual cookies, although I could use one right now…)

It is a letter-size sheet of paper, folded and printed as a booklet, that tells the story of Girl Scout cookies:

aardvark-front

(GSCNC Archives)

aardvark-tale-1

(GSCNC Archives)

aardvark-tale-2

(GSCNC Archives)

The back cover, in tiny print, reads “J. Moore, 51-4 GSCNC.” I assume that this is the work of Jean Moore, who was once an active member of Nation’s Council (and a plaintiff in the Rockwood case).

I suspect there’s a good story behind this delightful tale.

If it has made you half as hungry as it’s made me, try out the Girl Scout Cookie Locator to find cookies close to your location. Look for the girls in green, blue, brown, or khaki, and beware any aardvarks.

©2017 Ann Robertson