If I Were CEO of GSUSA

With the search underway for a new Chief Executive Officer at GSUSA, I started thinking about what I would do if I were CEO.

1. Relocate Headquarters

Earlier this year GSUSA announced its intention to sell part of its suite of floors at 420 Fifth Avenue in New York. Why not sell all of it? Let’s relocate to a less expensive, more centralized city, how about Chicago or Memphis or Kansas City? Personally I vote for bringing HQ back to Washington DC.

In addition to corporate offices, archives, and an expanded museum, let’s include a conference center and hostel facilities for traveling troops. Girl Scouting promotes active citizenship, which is enhanced when girls tour the Nation’s Capital and see how our government works. The Rockwood National Program Center served a similar purpose for decades but today still suffers from a lack of public transit options. A better model might be that of the National 4-H Conference Center. Nice, affordable space near public transit.

2. Return to a Skills-based Program

4 levels cover

The October 1963 issue of Leader magazine highlighted new handbooks for all levels.

Girls learn by doing activities, not by reading about them. They like challenges and stretching themselves. Let’s dump the Journeys and emphasize learning by doing with a rich range of badges. Put them all in ONE handbook, available in print and online. As Miss Frizzle always says in the Magic School Bus, “Take chances, make mistakes, get messy!” (Wouldn’t Miss Frizz make a great troop leader?) She had great field trips and knew the importance of getting outside.

 

3. Invest in Staff Stability

Girl Scout councils have become pass-through workplaces. Few staff stay as long as two years, regarding the jobs as temporary stages in their careers. But younger doesn’t necessarily mean better in terms of employees; it simply means cheaper. How do we get them to put down roots? We could ask new hires to make a two-year commitment. We could also recruit from another demographic—current volunteers. Would empty-nesters, long-time volunteers whose troops have graduated, be interested? They are already  familiar with the program, so they would have less of a learning curve. We can’t build strong relationships and continuity with fleeting partners.

4. Promote a Culture of Collaboration

The various components of our movement must commit to improving communication, treating others with respect, and not going off to pout in our tents. This is OUR movement. It is up to us to find ways to perpetuate it.

APR23AR07The old recipe for Brownie Stew applies in the conference room as well as the campsite: everyone brings something to the table—new ideas, hard-earned experience, and enthusiasm, to name a few. Just because an adult wasn’t a member as girl doesn’t mean they can’t contribute today.

We must eliminate the fear of being expelled or fired that intimidates leaders and staff into silence.

Staff must learn to value the contribution of volunteers—that means recognizing the hours they serve as well as the dollars they give. Both forms of contribution are equally vital to the future of our movement.

National, council, staff, volunteer, girl—we’re all part of the same big troop.

5. Promote Girl Scout Pride

The Girl Scout uniform is a symbol of an internationally respected organization devoted to the development of girls. Wearing your uniform identifies you as a member of Girl Scouts of the USA and of a worldwide movement rich in tradition. It shows Girl Scout pride and provides for recognition and visibility. (“The Girl Scout Uniform,” Leader Magazine Fall 2003).

TakomaParkUnifThe best way to improve our visibility is to, duh, BE VISIBLE. Part of that means wearing a uniform. The public won’t know what we’re doing if they don’t realize who we are. This includes staff, perhaps just one or two days a week, but we’re all in this together. Plus, uniforms are one segment of merchandise whose profits go to GSUSA. Is it a coincidence that the budget deficits swelled when uniforms were all but eliminated?

Getting off my soapbox now. The views expressed here are my own and do not necessarily reflect those of the members or staff of my council, my family, or even my cats.

GSUSA Executive Search Team: Interested? You know where to find me.

©2016 Ann Robertson

Who Is Sylvia Acevedo?

Today, Sylvia Acevedo was named interim CEO of Girl Scouts of the USA, following the resignation of Anna Maria Chávez. She is the CEO of  CommuniCard LLC, which “provides solutions in education and healthcare for America’s rising generation.” She also is the secretary of the GSUSA Board of Directors and a real, live rocket scientist.

Sylvia_Acevedo

Sylvia Acevedo, acting CEO of GSUSA

I had the pleasure of hearing Acevedo speak at the 2014 Annual Meeting in Salt Lake City. She gave a moving presentation where she talked about how her childhood Girl Scout leader had gone above and beyond the call of duty by tutoring Sylvia’s mother in English so that she could pass her US citizenship exam.

Her biography included with the Annual Meeting packet describes her as:

a lifelong Girl Scout. Earning her science badge as a Girl Scout Junior inspired her to become a rocket scientist. Learning to sell cookies sparked her dream of being an entrepreneur. Elected to the Girl Scouts of the USA’s National Board in 2008, Sylvia was the Girl Scout Gold Award keynote speaker in 2012 for the Girl Scout councils of Texas.

Girl Scouts of Central Texas named her a Woman of Distinction in 2013 and profiled her. The profile also mentions her partner, Dr. Janet Osimo, and their two rescue dogs.

 

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Look, this patch has a rocket on it!

I can’t wait to see what exciting changes will come with new leadership at GSUSA!

©2016 Ann Robertson

The views reflected here are personal and do not represent the Girl Scout Council of the Nation’s Capital.