Counting down to the 110th birth of the Girl Scouts of the USA on March 12, 2022.
Pssst: That’s TOMORROW
The Girl Scout movement underwent dramatic changes in the 2000s. While there had been incremental changes to badges, age levels, and council boundaries before, this time sweeping changes were simultaneous.
GSUSA introduced a completely new program curriculum for all age levels. The centerpiece of the Girl Scout Leadership Experience was the Journey–a vaguely defined theme that structured a troop year.
Early Visual Aid for Explaining Journeys
Badges seemed to be an afterthought as they rolled out roughly three years after the journeys. The badges looked completely unfamiliar. Designs that traced as far back as 1912, such as Cooking, were discontinued. A key element of historical continuity was lost.
Evolution of the Cooking Badge by Vintage GS Online Museum
What’s Happening With Badges, from GSUSA
Age Levels Redefined
Girl Scout levels explained
Program levels were shuffled. First graders became Daisies, not Brownies. Now each level Brownies, Juniors, Seniors, and Ambassadors (a new level for 11th and 12th graders) were shortened from three-years to two, except for Cadettes, which remained three years, to match middle school grouping.
Realignment
The realignment project was designed to consolidate 315 councils into 100.
The Un-uniform
While Daisies, Brownies, and Juniors still had recognizable uniform options, the new dress code for all ages was white polo, khaki bottom (pants, skirts, shorts, etc.) plus a sash or vest.
2008 statement copy
2003 00 cover
Girl Scout Uniform Essentials for Every Grade Level 1
2020U 00 cover 2
2009 11
Will the Girl Scouts crumble under all of these changes? Will the movement survive? Stay tuned ….(Spoiler alert: YES).
Counting down to the 110th birth of the Girl Scouts of the USA on March 12, 2022.
Four Memorable Moments from Girl Scout history in the 1990s. How many do you remember?
Bronze Award Created
When the Gold and Silver Awards were introduced in 1980s, Junior Girl Scouts asked “What about us?”
Leader magazine, Summer 2001
Daisy Pin Redesigned
The original Daisy membership pin was redesigned in 1993 to incorporate a trefoil shape.
Original Daisy Pin
New Daisy Pin
Cookie Pins Introduced
If cookie patches and cookie badges weren’t sufficient recognition for the venerable product sale, Girl Scouts of all ages could earn a cookie pin. The program ran from 1998 through 2019, when the current Cookie Entrepreneur program launched. So far the Entrepreneur pins seem to be durable. The first cookie pins were plastic and may have come from a gum ball machine. GSUSA soon switched to metal cookie pins, these were also cheap. One good sneeze and they all broke apart.
Past cookie pins
New National Headquarters
GSUSA’s Manhattan headquarters relocated from 830 Third Avenue to 420 Fifth Avenue in 1992.
Next up, Girl Scout history from the 1980s. Five Great Moments from Girl Scout history in the 1980s. How many do you remember?
Daisy Program Introduced
GSD 1 sketch
Starting in 1984, kindergarten-age girls could become Daisy Girl Scouts. Daisies wore simple blue smocks. They did not sell cookies and did not have earned recognitions. Daisy petals were introduced in 2002, petals in 2011.
Brownie Try-Its Introduced
Before 1986, the only recognitions for Brownies were patches for well-rounded troop years. Fifteen Try-Its were offered the first year, with more to follow. The triangle-shaped Try-Its were designed to be non-competitive and encouraged trying new things. Girls had to complete four of six requirements to earn the recognition.
Original Try Its
Cookie Sales Turn 50
In 1984 Little Brownie Bakers marked the 50th anniversary of commercial cookie sales with a new cookie: Medallions.
50th Anniversary Cookie, 1984
Thirty-three years later, in 2017, Girl Scouts celebrated 100 years of cookie sales.
100th Anniversary, 2017
50 + 33 = 83?
Maybe the Math Whiz badge needs to return.
Teen Uniforms Take Preppy Turn
Cadette/Senior Uniform, 1980s
New uniforms for Cadettes and Seniors (no Ambassadors until 2008) were introduced in 1980. For the first time, both levels shared the same skirt, pants, vest, and sash. They were distinguished by plaid blouses. The Cadette plaid was predominantly green, the Seniors blue. Catalogs described the green pieces as “apple green,” but it was more like Girl Scout guacamole.
I Earned the Gold Award
Robertson Gold
The Gold Award was introduced in 1980 as the highest award available to Girl Scouts. I volunteered at my local council office, and they handed me the guidelines. Staff said, “We know you’re going to earn it. We’re also going to send every question about the process to you.”
I earned my Gold Award in 1983. Today, I am still mentoring future golden girls as a member of my council’s Gold Award Panel.
The 1960s began with a bang, as the Girl Scouts celebrated its 50th birthday in 1962.
Leader Magazine, October 1963
One year later, the organization dramatically reimagined age levels, badges, and more. The Intermediate age level split into Juniors and Cadettes in 1963. Intermediate level badges were divided between the two groups, with green borders for Juniors and gold borders for Cadettes.
For the first time in history, new handbooks for all levels were released at the same time. The new books featured a consistent design and were small enough to comfortably fit in a girl’s hand. (A second new-handbooks-for-everyone release came in 2011 with the current Girl’s Guide to Girl Scouting, which are the size of the average Daisy.)
Also in 1963, the small councils and Lone Troops in the greater Washington region combined to form the Girl Scout Council of the Nation’s Capital. The council grew again in 2006 and 2009, adding Frederick County, Maryland, and parts of West Virginia and western Maryland.
Councils before 1963
Piper Debbie Reynolds
Actress Debbie Reynolds, an accomplished Girl Scout herself, led the multi-year Piper Project to recruit new members.
Travel opportunities flourished, as well. In 1968, GSUSA purchased 15,000 acres of rugged land in Wyoming to create the first Girl Scout National Center west of the Mississippi River. National Center West hosted thousands of girls for primitive camping, archaeology studies, and horseback opportunities until it closed in 1989.
National Center West patches from the Vintage GS Online Museum
The World Association for Girl Guides and Girl Scouts opened a fourth world center, Sangam, in Pune, India, in 1966. Traveling troops now had an Asian destination in addition to Our Chalet (Switzerland), Olave House (London), and Our Cabana (Mexico).
The 1969 National Council Session in Seattle, Washington, established the priorities for the 1970s. These included remaining a uniformed movement, creating a membership that reflected society, updating the Promise and Laws, and eliminating prejudice. The Council also approved an increase in annual membership dues, from $1 to $2.
National Volunteer Mary H.S. Hayes with Congressional Charter (Leader October 1950)
The Girl Scouts received a Congressional charter in 1950 and a new name. “Girl Scouts of the United States of America” replaced the “Girl Scouts, Inc.” that had been used since 1915.
Girl Scouting thrived in the 1950s as the post-war Baby Boom meant millions of girls wanting to join. Membership grew from 630,000 in 1940 to 1 million in 1950.
Increasing demand for opportunities led to new programs. GSUSA launched the Green Umbrella campaign to consolidate councils, bring lone troops into the council structure, and streamline program delivery. Officials emphasized the new opportunities that would result, such as additional camp properties and better collaboration among Senior Girl Scout troops.
Green Umbrella program patch
GSUSA developed new, narrowly focused programs that would make teen girls want to stay in Girl Scouts, especially the Senior Roundups. (Problems with retaining older girls? Some things never change.)
GSUSA responded to the enormous social changes that accompanied the emerging Cold War and defense buildup. One initiative focused on my hometown, Paducah, Kentucky, and the massive influx of families (and daughters) to work at a new plutonium processing facility.
There were some councils, mainly in the south, that still practiced segregation. But by the 1950s, many began to reconsider their policies and could no longer reconcile segregation with “For All Girls.”
History by Decade 1950s
in 1955, the Girl Scouts of Washington DC and Montgomery County, Maryland*, desegregated their flagship outdoor property, Camp May Flather, located in the Shenandoah Mountains of Virginia.
Camp May Flather’s desegregation came one year after the US Supreme Court’s landmark Brown v. Board of Education of Topeka, Kansas, decision. It would take another four years before Virginia began to desegregate its public school system.
*The current Girl Scout Council of the Nation’s Capital did not exist before 1963. Instead, the Washington area was dotted with smaller councils, with (almost) each county having its own.
Only six weeks left until March 12, 2022, the 110th birthday of the Girl Scouts of the USA!
In the 1940s, World War II defined activities across the United States, including the Girl Scouts. Most councils had already introduced a civil-defense component into their programs so girls were ready to help out on the home front. Within hours of the Japanese attack on Pearl Harbor on December 7, 1941, the Girl Scouts of Hawaii rallied to clear debris and offer a range of support services.
The February 1942 issue of Leader magazine was devoted to the war effort. Each age group had a role to perform–and often they could earn a badge in the process.
From February 1942 Leader Magazine
High-school age Girl Scouts could join the Senior Service Scouts program and perform war-related service, such as airplane spotting.
Senior Service Scout Insignia
The Traveling Women’s History Museum has a delightful 10-minute video about Girl Scouts in World War II. The museum began as a Girl Scout Gold Award project by Rachael McCullough of the Girl Scout Council of Eastern Pennsylvania. (The link above is to a Facebook page, scroll down for the video.)
Her video would make a great troop or service unit meeting topic!
The Girl Scouts of the USA turns 110 years old on March 12, 2022.
In the 1930s, individual Girl Scout troops began to group together as councils or associations.
Adults worried over how to keep older girls engaged, and GSUSA responded with innovative programming.
High school girls now had their very own membership pin, whose design inspired the Gold Award pin. The successful Mariner program would lead to other challenging programs for Senior Girl Scouts, including wing, horseback, and hospital aide.
The entire organization also began to incorporate civil-defense activities, which would come in handy in the 1940s.
The Girl Scouts of the USA turns 110 years old on March 12, 2022.
In the 1920s, Girl Scouts changed to silver-green uniforms, adapted the British Brownie program, and awarded Golden Eaglet pins to outstanding high-school girls.
Girl Scouts add a new color to their uniforms in October: pink for breast cancer awareness.
Girl Scout founder Juliette Gordon Low died of breast cancer in 1927. She encouraged an active, healthy lifestyle for her girls, but the word “breast” was not used in those days. In fact, Low’s physicians likely never used the term “breast Cancer” even during treatment. Low herself carried on the business of Girl Scouts and hid her worsening health as much as possible.
Breast cancer remained a taboo topic of public conversation for another 50 years. In 1974, First Lady Betty Ford shared her diagnosis and subsequent mastectomy with newspapers and magazines across the United States.
Girl Scouts of the USA slowly began to include age-appropriate information about breast health in its programming.
The 1995 handbook for Senior Girl Scouts (then grades 9-12) discussed conditions that affect women. Anorexia, bulimia, PMS, osteoporosis, and breast cancer were included in a chapter on “Health and Well-Being–Inside and Out.”
The chapter included diagrams of how to conduct monthly self-exams. The companion Leader’s Guide explained that …
Teenage women are at a critical point in their lives, both physically and emotionally. As changes occur in their bodies they may have questions that are hard to answer and might be somewhat embarrassing to ask. … For example, some girls may be reluctant or shy about discussing breast self-examination. The information and illustrations in the handbook, however, may help them to overcome their inhibitions and to realize that this is a health concern all women have.
The Guide for Cadette and Senior Girl Scout Leaders, 1995, p. 42.
A new Women’s Health badge for Cadettes and Seniors followed in 1997. The requirements included breast cancer awareness and encouraged girls to explore the technology behind mammograms.
Some Girl Scouts wanted a badge entirely devoted to breast health. Councils heard the request. The Indian Hills (NY), San Jacinto (TX), and Arizona-Cactus Pine councils developed their own teen-level badges under the Council’s Own program. GSUSA responded with a new teen badge in 2006. “In the Pink” was based on these local programs.
Womens Health 1997 1
In The Pink IP
Women’s Health 2011
Women’s Health Badges for Girl Scouts Aged 11-17
(There is no officially approved versions of “In the Pink” for Daisies, Brownies, and Juniors.)
The new Girl Scout Leadership Experience program, introduced in 2011, continued the focus with a Women’s Health badge for older teens. Many councils offer additional opportunities through their own patch programs, including Citrus, North Carolina Coastal Pines, Southern Nevada, and Western Pennsylvania.
The North Carolina Coastal Pines Council sponsors many activities throughout Breast Cancer Awareness month. In 2018, these included:
Girls will engage in educational activities like bingo or inviting a doctor or nurse to speak to them about breast health. These activities are an engaging way to promote discussion among girls, allowing them to speak their mind and ask questions in a safe and supportive space. To further connect with the topic, girls can share what they learned with the women in their life, make crafts to display in the community to promote breast health, and interview a breast cancer survivor. After developing an understanding of the topic, girls will complete a Take Action project to benefit those with breast cancer. Examples of projects include creating mastectomy pillows to donate to a local hospital or creating chemo care kits for chemotherapy patients.
October is also Domestic Violence Awareness month. In 2012 my teen Girl Scout troop combined the two issues with an unusual service project–a bra drive.
They learned that bras are the most-requested clothing item at women’s shelters. Soma Intimates seeks to fill this need by encouraging donations of new and gently used bras. The girls decided this would be a perfect service project.
Reaching out to friends and female relatives, the troop collected 175 bras. When the troop delivered them to a local Soma store, the grateful staff explained the importance of appropriate undergarments for breast health and offered bra fittings. (Arranged in advance, interested girls wore tank tops.)
Unloading
Thank You GS!
This contribution was just another way for Girl Scouts to support their community.
