The Girl Scouts received a Congressional charter in 1950 and a new name. “Girl Scouts of the United States of America” replaced the “Girl Scouts, Inc.” that had been used since 1915.
Girl Scouting thrived in the 1950s as the post-war Baby Boom meant millions of girls wanting to join. Membership grew from 630,000 in 1940 to 1 million in 1950.
Increasing demand for opportunities led to new programs. GSUSA launched the Green Umbrella campaign to consolidate councils, bring lone troops into the council structure, and streamline program delivery. Officials emphasized the new opportunities that would result, such as additional camp properties and better collaboration among Senior Girl Scout troops.
GSUSA developed new, narrowly focused programs that would make teen girls want to stay in Girl Scouts, especially the Senior Roundups. (Problems with retaining older girls? Some things never change.)
GSUSA responded to the enormous social changes that accompanied the emerging Cold War and defense buildup. One initiative focused on my hometown, Paducah, Kentucky, and the massive influx of families (and daughters) to work at a new plutonium processing facility.
There were some councils, mainly in the south, that still practiced segregation. But by the 1950s, many began to reconsider their policies and could no longer reconcile segregation with “For All Girls.”
in 1955, the Girl Scouts of Washington DC and Montgomery County, Maryland*, desegregated their flagship outdoor property, Camp May Flather, located in the Shenandoah Mountains of Virginia.
Camp May Flather’s desegregation came one year after the US Supreme Court’s landmark Brown v. Board of Education of Topeka, Kansas, decision. It would take another four years before Virginia began to desegregate its public school system.
*The current Girl Scout Council of the Nation’s Capital did not exist before 1963. Instead, the Washington area was dotted with smaller councils, with (almost) each county having its own.