With the search underway for a new Chief Executive Officer at GSUSA, I started thinking about what I would do if I were CEO.
1. Relocate Headquarters
Earlier this year GSUSA announced its intention to sell part of its suite of floors at 420 Fifth Avenue in New York. Why not sell all of it? Let’s relocate to a less expensive, more centralized city, how about Chicago or Memphis or Kansas City? Personally I vote for bringing HQ back to Washington DC.
In addition to corporate offices, archives, and an expanded museum, let’s include a conference center and hostel facilities for traveling troops. Girl Scouting promotes active citizenship, which is enhanced when girls tour the Nation’s Capital and see how our government works. The Rockwood National Program Center served a similar purpose for decades but today still suffers from a lack of public transit options. A better model might be that of the National 4-H Conference Center. Nice, affordable space near public transit.
2. Return to a Skills-based Program
Girls learn by doing activities, not by reading about them. They like challenges and stretching themselves. Let’s dump the Journeys and emphasize learning by doing with a rich range of badges. Put them all in ONE handbook, available in print and online. As Miss Frizzle always says in the Magic School Bus, “Take chances, make mistakes, get messy!” (Wouldn’t Miss Frizz make a great troop leader?) She had great field trips and knew the importance of getting outside.
3. Invest in Staff Stability
Girl Scout councils have become pass-through workplaces. Few staff stay as long as two years, regarding the jobs as temporary stages in their careers. But younger doesn’t necessarily mean better in terms of employees; it simply means cheaper. How do we get them to put down roots? We could ask new hires to make a two-year commitment. We could also recruit from another demographic—current volunteers. Would empty-nesters, long-time volunteers whose troops have graduated, be interested? They are already familiar with the program, so they would have less of a learning curve. We can’t build strong relationships and continuity with fleeting partners.
4. Promote a Culture of Collaboration
The various components of our movement must commit to improving communication, treating others with respect, and not going off to pout in our tents. This is OUR movement. It is up to us to find ways to perpetuate it.
The old recipe for Brownie Stew applies in the conference room as well as the campsite: everyone brings something to the table—new ideas, hard-earned experience, and enthusiasm, to name a few. Just because an adult wasn’t a member as girl doesn’t mean they can’t contribute today.
We must eliminate the fear of being expelled or fired that intimidates leaders and staff into silence.
Staff must learn to value the contribution of volunteers—that means recognizing the hours they serve as well as the dollars they give. Both forms of contribution are equally vital to the future of our movement.
National, council, staff, volunteer, girl—we’re all part of the same big troop.
5. Promote Girl Scout Pride
The Girl Scout uniform is a symbol of an internationally respected organization devoted to the development of girls. Wearing your uniform identifies you as a member of Girl Scouts of the USA and of a worldwide movement rich in tradition. It shows Girl Scout pride and provides for recognition and visibility. (“The Girl Scout Uniform,” Leader Magazine Fall 2003).
The best way to improve our visibility is to, duh, BE VISIBLE. Part of that means wearing a uniform. The public won’t know what we’re doing if they don’t realize who we are. This includes staff, perhaps just one or two days a week, but we’re all in this together. Plus, uniforms are one segment of merchandise whose profits go to GSUSA. Is it a coincidence that the budget deficits swelled when uniforms were all but eliminated?
Getting off my soapbox now. The views expressed here are my own and do not necessarily reflect those of the members or staff of my council, my family, or even my cats.
GSUSA Executive Search Team: Interested? You know where to find me.
©2016 Ann Robertson