I received this announcement from GSUSA today:
The new scarf looks lovely. But what really caught my attention was the statement that I underlined:
“In 1968, our first adult uniform…”
Oh my. No adult uniforms for the first 56 years? Really?
That gives a whole new dimension to exploring the great out-doors.
Perhaps what was meant in this release was that 1968 was the first time a well-known designer created an adult uniform?
In 1948 the American designer Mainbocher created new uniforms for Intermediates, Seniors, and ADULTS.
GSUSA eagerly announced the new garments in its own publications:
… and press releases.
Before the Girl Scout uniforms, Mainbocher was best known for outfitting the WAVES (women serving in the US Navy) during World War II.
A retrospective exhibition of Mainbocher’s work was held in Chicago in 2016. Vogue magazine described the man as “The Most Important American Designer You’ve Never Heard Of.” (And it’s pronounced Main-Bocker)
Tsk. Tsk. Next time, run it by a Girl Scout historian. Better yet, an editor/Girl Scout historian.
10 thoughts on “Those Naked Leaders?”
I had to laugh at this too. Same reasons…
I thought the same thing!! Thanks for writing it up – and finding the exhibits.
I sent back a note saying that Mainbocher an American designer designed the Intermediate, Senior and Adult uniforms in 1948.
Try 1919 for the first adult uniform, which sported a Norfolk jacket.
How timely! I am changing out our rotating display of uniforms, and I have plans for two of the groupings to show designer uniforms. One will be three adult uniforms; Stella Sloat, Bill Blass, and Halston. The other will be a Leader, Senior, and Intermediate in the Mainbocher uniforms. I too keep wanting to pronounce it main bocker, but I have been corrected that, although his American name WAS pronounced main bocker, professionally he had to give his company the French pronunciation of MAIN bow-SHAY to compete with all the French women’s fashion houses of the day.
I heartily agree with Karen, above. I have also been corrected on the correct name. Personally, I think his company was avoiding anything that sounded remotely German in post war world.
I expect you’re right. Probably a situation like the British royal family. Before WWI, Saxe-Coburg and Gotha. During/After WWI, Windsor.
$150.00 for a scarf. Now I know they have lost their minds!! This is funny and how appropriate that it comes out just before the GS convention. There are those of us still around that remember. I know my leaders had uniforms because my leader was my grandmother. How stupid can they be? Frustrating!
Your last sentence… YES! I find more and more staff who have no sense of our history, and more people who just don’t care.