Lion Brothers: Behind the Badge

Quick question: Which of these GSUSA ID strips was made in the USA?



Answer: the one on the right. The left strip, with the red, white, and blue shield, was made in China.

Girl Scout badges and fabric insignia have been manufactured by Lion Brothers of Baltimore, Maryland, since the 1920s. Lion Brothers also makes badges and embroidered logos for the Boys Scouts, various branches of the military, university and professional sports teams, and NASA.

Lion helped GSUSA transition from sewn-on insignia to iron-on products in 2003 and produces the Make Your Own badges.

patches, badges

Lion distributed these patches at the 2014 Girl Scout Convention in Salt Lake City.

Lion was founded in 1899 but nearly shut down two years ago. In 2013 the US Customs and Border Patrol Agency, one of Lion’s largest clients, changed its procurement rules from “Made in America” to “Made in America and by trading partners.” According to the Washington Post, that altered wording allowed the government to change manufacturers. Lion lost a huge chunk of its business. While Lion has its own factory in China, it is used for professional sports jerseys and university logo-wear, not the intricate designs of uniform badges.

Lion CEO Suzy Ganz laid off workers and stopped production lines. But rather than surrendering to the changed market, Ganz adapted. She received help from the Mid-Atlantic Trade Adjustment Assistance Center to revamp her US factories, turning them into high-tech “micro-facilities.” Then the Girl Scouts stepped in.

Lion Brothers CEO Suzy Ganz

Lion Brothers CEO Suzy Ganz

The Washington Post reports that the real turning point for Lion came when “the Girl Scouts agreed to bring all production in China back to the United States.” That vote of confidence helped Ganz secure additional funding and begin hiring again.

Senior Textile Arts badge

My teen troop has been working on their Textile Arts badge and we may tour Lion to learn about commercial embroidery.

I’ve heard many leaders complain about the redesigned ID strips, calling them a scheme to suck more funds out of our pockets. I don’t think that is a fair accusation.

Just because a newer version of our insignia has been issued does not mean that you have to immediately rip the old one off a vest and rush out to buy its replacement.

But if you are buying the new strip, perhaps for a newly bridged Brownie or Junior, keep in mind that you’re buying American again, helping a small, woman-run company survive and provide jobs here at home.

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